Jolene Abbott or Courtney Mullin
HL Group 323.966.4600
Jabbot@hlgrp.com / Cmullin@hlgrp.com
O.N.E. Announces New Distribution for the New York Area
Fast growing functional juice company announces partnership with Manhattan Beer
Los Angeles, CA—April 7, 2009—One Natural Experience (O.N.E.™), a leading manufacturer of all-natural, functional juices, announces its partnership with Manhattan Beer Distributors, the New York Metropolitan Area’s leading beverage wholesaler. Manhattan Beer Distributors currently carries all six existing O.N.E SKUs, including the 11.2 oz. sizes of O.N.E Coffee Fruit and Cashew Fruit and both 11.2 oz and 1 liter sizes O.N.E Coconut Water and O.N.E. Amazon Açaí. O.N.E.’s newest drink, O.N.E. Water, Natural Spring Water in 16.9 oz Tetra Pak with screw cap (all profits to charity) launches distribution this week with Manhattan Beer Distributors.
Manhattan Beer Distributors directly services over 24,000 accounts in fifteen counties in the Metro New York area and employs more than 1,400 people. Just ten weeks since launch, Manhattan Beer Distributors has sold over 25,000 cases of O.N.E products and opened nearly 3,000 new accounts on O.N.E’s behalf. They estimate that Manhattan Beer Distributors has already secured up to 30% of the competitive aseptic Coconut Water market in their territory. O.N.E. is the national market share leader of 100% Coconut Water (aseptic) in the combined Food and Natural channels (SPINS: 24 and 12 weeks, ending 2/21/09).
“We are so pleased with the tremendous opportunity for growth and market expansion this partnership offers us,” said Rodrigo Veloso, CEO and founder of One Natural Experience. “Manhattan Beer Distributors has the most far-reaching and effective distribution system in the New York area, making them critical to the success of our brand presence in the NY Metro Area.”
“In just two months we have achieved tremendous success with the O.N.E. brand,” said Al Greco, Vice President of Marketing for Manhattan Beer Distributors. “It is our goal to secure over 50% of the Coconut Water market by early summer.”
The announcement of the partnership comes during a notable time in O.N.E’s growth and expansion as the company plans to launch a number of additional SKUs later this year, including the much anticipated O.N.E. Coconut Water with a Splash - 4 SKUs of coconut water with a splash of natural juice in 8.5 oz Tetra Pak cartons.
O.N.E. was established in 2005 by Brazilian entrepreneur Rodrigo Veloso to provide consumers with all-natural, functional beverages as an alternative to the highly artificial energy drinks and soft drinks. O.N.E. current product portfolio includes 7 SKUs: O.N.E. Coconut Water, O.N.E. Amazon Acai, O.N.E. Cashew Fruit, O.N.E. Coffee Fruit and O.N.E. Water. O.N.E. believes in responsible beverage industry leadership, creating profitable growth in harmony with environmental sustainability and good corporate citizenship. O.N.E. strives to work at political and diplomatic levels to promote sustainable business, to establish relationships with local communities from which we are sourcing our products and to serve as an example of Conscious Capitalism in the beverage industry. To learn more about O.N.E.™ go to onedrinks.com.
About Manhattan Beer Distributors
One of the largest beer purveyors in the metro New York City area, Manhattan Beer Distributors serves more than 24,000 accounts through its five operational facilities, one each in the boroughs of Brooklyn, Queens, the Bronx. As well as Long Island, and in the Hudson Valley, delivering more than a totals of 32 million cases every year. The company manages a fleet of 300 trucks vehicles. In addition to national brands, the company imports and supplies beers from all points of the globe, products from 40 beverage companies in all. In addition to beer, the company also wholesales, cider, soda, energy drinks, and bottled water.
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