Thursday, October 30, 2008

The Edmonton Oilers Drink O.N.E. Coconut Water

They know that nothing else will hydrate them as well!

Monday, October 27, 2008

One Natural Experience Featured on

Coffee Berry Juice offers antioxidant boost
By Christine Richmond, senior articles editor

Until a few months ago, I had never heard of the coffee berry, an antioxidant-rich fruit grown in tropical areas like Brazil. Part of the coffee plant, the bright red berries are usually thrown out after their beans are harvested. That changed recently when natural beverage company O.N.E. started collecting the discarded berries from coffee growers to make its vitamin-rich O.N.E. Coffee Berry Juice ($2.50 at Whole Foods Markets, or check for stores). The sweet-tart drink, which is a blend of coffee berry, cherry, and strawberry purées (I notice the taste of juicy strawberries most of all—I didn’t detect a coffee flavor) provides a whopping 950 percent of your daily vitamin C and has the same amount of caffeine as a cup of green tea (the coffee berry is mildly caffeinated). The juice stays fresh in its airtight, eco-friendly Tetra Pak container (it’s made out of lightweight paper sourced from managed forests). I keep one in my gym bag for a healthy post-workout pick-me-up.

Friday, October 24, 2008

O.N.E. Video @ Expo East

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Up Close With...O.N.E. Natural Experience - Beverage Industry Magazine

Up Close With... O.N.E Natural Experience
by Elizabeth Fuhrman
October 15, 2008

O.N.E. Coffee Berry Juice

Natural beverages from the exotically familiar

Coconut water may seem foreign to many U.S. consumers, but O.N.E. Natural Experience, Los Angeles, made O.N.E. Coconut Water, as well as Acai,Coffee Berry and Cashew Juices, beverages that are growing nationwide.

O.N.E.’s products sound exotic, but the explanation lies with Rodrigo Veloso, the company’s well-traveled founder and chief executive officer. A native of Brazil, Veloso studied in Stockholm, Sweden, and worked on his MBA there. While in Sweden, the student often traveled back to Brazil, and he kept noticing the tremendous amount of exotic and functional superfoods native to Brazil.

“Coconut water was the one that caught my attention the most,” Veloso says. “… It’s extremely hydrating. It has more electrolytes than Gatorade and more potassium than a banana.”

Coconut water also was becoming extremely popular in Brazil, he says. The beverage even had begun appearing in major international quick-service food chains as part of meal combos.

Inspired by what Brazil had to offer, for the last year of his MBA, Veloso studied as a Swedish exchange student in Brazil and wrote a business plan on how to introduce exotic functional beverages to the United States and Europe. With this business plan, Veloso won his business school’s competition, and then Brazil’s competition and then all of Latin America. He then competed in the annual business plan competition at the University of Texas at Austin. When he was presenting, he had the chance to meet investors who were excited about the idea, he says. “That’s what really made me sure that the business has so much potential that it would work,” he says.

In 2005, Veloso moved to California and started O.N.E., a company aimed at fulfilling the demand for nutritional products in the U.S. market by providing a line of better-for-you beverages that serve as healthier and natural alternatives to sports drinks, energy drinks, sodas, and enhanced and bottled waters. The company initially was self-funded from the sale of Veloso’s coffee business in Sweden.

In the early days, the founder handled the entire business, including managing imports, distributing and performing demonstrations at stores to educate consumers. The demos allowed Veloso to introduce O.N.E. Coconut Water to the market, “not only as an exotic flavor, but explaining to consumers the health benefits and the functionality of coconut water,” he says.

O.N.E. Coconut Water is all natural, and contains five electrolytes (calcium, potassium, phosphorous, magnesium and sodium). It offers 670 grams of potassium and 60 calories per 11-ounce container. The beverage is made with the water inside a young green coconut. The water is extracted from the coconut at approximately seven months, before the meat grows, and the coconut water is naturally filtered through dense coconut fibers creating the isotonic beverage. While the meat of the coconut (from which coconut milk and oils are extracted) is rich in fat and protein, O.N.E. Coconut Water contains no fat.

O.N.E. Coconut Water initially launched in Whole Foods Markets in Southern California, and in less than two and a half years became one of the best selling beverages in the stores in Southern California, Veloso says.

“When we launched two and a half years ago, coconut water was basically only found in ethnic stores,” he explains. “It was found in South American stores and Southeast Asian stores, but it was truly unknown by the natural foods consumer — those that we are targeting the most.”

O.N.E.’s next launch was Amazon Acai, which released in 2006. O.N.E. Amazon Acai is produced in Brazil with fresh fruit, rather than frozen or clarified concentrates. The beverage is blended with acerola, and offers vitamins B and E, calcium, iron and omega-3, 6 and 9 fatty acids, in addition to anthocyanins, which act as antioxidants.

This year, O.N.E. further expanded its portfolio with Coffee Berry and Cashew Juices. Being a fifth-generation coffee farmer, Veloso grew up eating the little coffee berries at his family farm in Brazil. Despite the popularity of coffee in the United States, Veloso couldn’t understand why the berry of the coffee plant had been largely overlooked. The antioxidant-packed coffee berry is actually the bright red, fleshy fruit that surrounds the bean, he explains. The fruit is highly perishable, but after four years, Veloso secured a way to bring coffee berry in juice form to the United States.

O.N.E. Coffee Berry Juice is a blend of whole coffee berry, strawberry and acerola purees and organic evaporated cane juice. Coffee Berry Juice is 100 percent natural and contains a similar amount of caffeine as a cup of green tea, the company says. The juice contains 950 percent of the recommended daily value of vitamin C and 107 calories per 11-ounce serving.

“The main taste of the product is coffee berry itself, but we add a splash of strawberry and acerola to make the taste a little bit more familiar to the American palate, however, maintaining the functionality of the coffee berry,” Veloso says.

In addition to Coffee Berry Juice, O.N.E. released Cashew Juice, a juice made from the fruit of the cashew plant, not the nut. Unlike the cashew nut, O.N.E. Cashew Juice is non-allergenic and is fat free, the company says. “Very few people know that the cashew is actually a fruit and the cashew nut is just the seed of the cashew fruit,” he says.

A 100 percent natural beverage with a fresh, light and sweet tropical flavor, Cashew Juice contains beta-carotene, calcium, iron and vitamins C, B1, B2 and B3.

“Whenever you have vitamin C and iron together, your body is able to absorb both elements much faster,” Veloso says. “As well, cashew juice has approximately half the acidity of orange juice, so it’s much, much easier on the stomach.”

Although coffee berry and cashew fruits are exotic, their fruit names offer the benefit of being familiar to American consumers. “Everybody already eats nuts and drinks coffee, but it’s just very interesting whenever we are doing demos to see people’s faces and see how curious they are about both products,” Veloso says.

A natural edge
O.N.E.’s beverages currently appear in more than 5,000 retailers nationwide, including Whole Foods Markets, Kroger and specialty stores. Its strongest area is still the West Coast, but the East Coast and Florida sales have been growing rapidly. The company targets health-conscious and natural-products consumers.

“We believe those consumers are influencers and early adopters,” Veloso says. “Since obviously the vast majority of our line is fruits that are popular with Latin Americans, South Americans and Southeast Asians, we are not neglecting the ethnic market at all, but we are putting the emphasis on the mainstream American consumer.”

O.N.E. is forecasting strong growth in conventional supermarkets, Veloso says, “as we believe now that natural and conventional are merging.”

The line is currently all natural, but in addition, Acai, Cashew and Coffee Berry Juices contain organic evaporated cane juice. O.N.E. has plans to make all its beverages organic. “We are working with our suppliers and some of our products are already organic,” Veloso says. “We just don’t have the certification yet.”

Along with working toward organic certification, O.N.E. works very closely with Global Innovations for Fair Trade (GiFFT), and the company is pushing to achieve Fair Trade certification for all its beverages. In addition, Veloso sits on GiFFT’s board of directors.

With the company’s focus on social responsibility and the environment, Veloso decided to package all O.N.E. beverages in 11-ounce Tetra Pak cartons. “When I was initially doing research in order to find the best beverage container for our product, I was very impressed with Tetra Pak’s environmental profile,” he says.

In addition, the aseptic container does not require preservatives, and it does not need to be refrigerated in order to remain fresh, which allows O.N.E. to have a smaller carbon footprint, Veloso says. O.N.E. Coconut Water has a 10-month shelf life and its three other beverages are fresh for one year.

This June, the company also took its package and charitable causes to the next level with the release of a limited-edition Romero Britto designed package for O.N.E. Coconut Water. With the limited-edition beverage, O.N.E. is donating its profits to New York City-based Brazil Foundation’s “Solution for Life in Semi-Arid Lands.” The program is working to bring potable water to an area of Brazil from which O.N.E. buys its fruit.

“During the draught season, truly families are walking up to five miles to collect clean drinking water,” Veloso says. “What we are doing is building hundreds of cisterns that collect rain water and are able to store this drinkable, fresh water for up to eight months.”

“It’s our intention every year to have a partnership with a different not-for-profit and donate profits off of one of our products to a particular charity that we believe in for both Brazil and the United States,” he adds.

As the company’s social responsibility plans grow, the company also will be preparing for more growth. O.N.E. recently expanded into Canada, and while the company continues to increase distribution in the United States, it is planning to enter the European market. The 16-person company also plans to release a few new SKUs next year. BI

Elizabeth Fuhrman
Elizabeth Fuhrman is Managing Editor of Beverage Industry magazine.

Wednesday, October 22, 2008

Tuesday, October 21, 2008

One Natural Experience Announces New Hires to Key Posts

O.N.E.™ Announces New Hires to Key Posts
Leading beverage company appoints Ike Gill as COO/CFO and John Moffitt as VP of Sales

Los Angeles, CA—0ctober 16, 2008—One Natural Experience (O.N.E.™), a leading manufacturer of all-natural, functional juices, announces two new appointments in their Los Angeles-based corporate offices during Expo East in Boston this week. Ike Gill joins the company as Chief Operating Officer / Chief Financial Officer. Mr. Gill was previously the COO at Penta Water. John Moffitt joins O.N.E. as Vice President of Sales. Before joining O.N.E., Mr. Moffitt was Senior Vice President DSD Sales & Operations at Naked Juice. Both executives bring invaluable industry knowledge and are expected to play an instrumental role in the continued and impressive growth of O.N.E.

“We are expanding at a phenomenal rate,”said Rodrigo Veloso, CEO / Founder of O.N.E. “O.N.E. is at a critical stage—one common to young companies—and bringing on first-rate talent from the industry is of utmost importance. John Moffitt and Ike Gill are key additions to our team and will help us continue to grow at a triple digit rate.”

A 20 year veteran of the bottled water industry, Mr. Gill has served in senior sales, marketing and business development positions with leading bottled water companies nationwide. In particular, Mr. Gill was instrumental in the success of brands such as Arrowhead, Sparkletts, Dannon, Poland Springs and Perrier. Most recently, Mr. Gill served as COO for Penta Water, an ultra-premium brand that quickly became the leader in the health food channel.

“I followed the quick growth and success of O.N.E. since their launch,” said Mr. Gill. “I was immediately impressed with the entrepreneurial talent and passion of company owners Emilie and Rodrigo Veloso. Coupled with the industry experience that John and I bring to the company, I am confident that we can grow O.N.E. to be one of the most important players in the beverage industry.”

John Moffitt brings over 25 years experience within the consumer packaged goods industry to the company. Mr. Moffitt previously served in senior positions at ConAgra and Schering-Plough Healthcare. Before joining O.N.E., Mr. Moffitt held the position of Senior Vice President DSD Sales & Operations at Naked Juice, helping transform the company, before and after the Pepsi acquisition, into a market leader in the super premium juice category.

“I am extremely excited to join the O.N.E. team,” says Mr. Moffitt. “Not only does O.N.E. offer great tasting, nutritious and innovative beverages, but the company also cares deeply about sustainability—from the way we source raw materials to our choice of packaging—Tetra Pak, which I am certain is the package of the future.”

O.N.E.’s product line includes O.N.E. Coconut Water (11.2 ounce and 1 liter) and O.N.E Açaí (11.2 ounces and 1 liter). Two new products were launched this summer: O.N.E Cashew and O.N.E. Coffee Berry, the world’s first coffee berry juice made from the fruit of the coffee plant. O.N.E. beverages are exclusively packaged in Tetra Pak cartons, which are the most sustainable packaging available today and made mainly from renewable resources.

About O.N.E.™
O.N.E.™ was established in 2005 in order to fulfill the growing demand for nutritional products in the U.S. market by providing a line of ready-to-drink, functional beverages that serve as a healthier and natural alternative to sports drinks, energy drinks, sodas, and enhanced waters. O.N.E.™ is committed to sustainability and supports several non- profit organizations including BrazilFoundation ( and Healthy Child Healthy World ( To learn more about O.N.E.™ go to

Monday, October 20, 2008

One Natural Experience hits The View!

O.N.E.™ Cashew Fruit Seen on “The View”
Supermarket Guru Phil Lempert Features O.N.E.™ Cashew
as his Top Food Pick

New York, NY—0ctober 10, 2008—O.N.E.™ Cashew Fruit, introduced this summer by One Natural Experience (, was featured on the October 10th edition of The View. Renowned consumer trend expert Phil Lempert, the Supermarket Guru, featured the healthy beverage in a segment highlighting some of his top food picks. Along with the ladies of The View, each audience member received a sample to take home.

O.N.E. Cashew Fruit is a 100% natural, nutritional beverage with a fresh, light, and naturally sweet tropical flavor. Made from the fruit of the cashew plant, not the nut, this Brazilian fruit is naturally fat-free and packed with Vitamin C (gram for gram more than orange juice without the acidity). O.N.E. Cashew Fruit also contains important nutrients including beta-carotene, Vitamins B1, B2, & B3, calcium, and iron. And, unlike the cashew nut, O.N.E. Cashew Fruit is non-allergenic.

Drinking O.N.E. Cashew Fruit may help:
• fortify the immune system
• soothe a sore throat
• promote healthy skin

O.N.E. Cashew Fruit is available nationwide in 11oz. Tetra Paks and retails for $1.99. Other O.N.E. products currently on the market include O.N.E. Coconut Water (11oz. + 1L), O.N.E. Amazon Açaí (11oz.) and O.N.E. Coffee Berry (11oz.) All are available nationwide at fine grocers such as Whole Foods Market, Kroger, and many others, as well as online at and

About O.N.E.™
O.N.E.™ was established in 2005 in order to fulfill the growing demand for nutritional products in the U.S. market by providing a line of ready-to-drink, functional beverages that serve as a healthier and natural alternative to sports drinks, energy drinks, sodas, and enhanced waters. O.N.E.™ is committed to the sustainability of the Amazon rainforest and supports several non-for-profit organizations including BrazilFoundation ( and Healthy Child Healthy World ( To learn more about O.N.E.™ go to

Tuesday, October 14, 2008

One Natural Experience Deals on : 50% Off today when you buy any of the O.N.E. coconut water or juice products.

Friday, October 10, 2008

O.N.E. Amazon Acai

A Super Food Juice You Do Not Want To Miss Out On
Acai fruit juice is a super food juice that comes from the rainforest. It is made from the acai berry and grows on an Amazon palm tree. While it has been used for many years by Brazilian people, it is slowly making its way around the world. There are several benefits to drinking this juice including its incredible taste and many health benefits.

Acai fruit juice is considered a super food because it contains everything you need naturally from the berry. It is packed with nutrients and can build up your immunity tremendously. Much like other fruits, you can and should include it in your daily diet.

To many people’s surprise, this fruit is extremely high in essential fatty acids. However, essential fatty acids are good for the body because they support the cardiovascular, reproductive, immune, and nervous system. By attaining the essential fatty acids they can repair the body at a cellular level. This helps enable the cells to obtain optimum nutrition and get eliminate waste products.

If cholesterol is a problem for your health, this super food juice is perfect for you. This juice has a class of flavonoids called anthocyanins. These flavonoids are phytochemicals, which are similar to those found in red wine. However, this purple juice contains 10 to 30 times more anthocyanins than what is found in red wine. Because of this, it is great for balancing cholesterol levels.

Acai fruit juice is also beneficial to help you get your daily vitamins. It is packed with a wide variety of vitamins that you typically would not receive with anything else. Some vitamins you will get include Vitamin B1, B2, B3, Vitamin E, Vitamin C, and Calcium. In addition, it is also rich in iron and fiber.

Some other benefits you will get from this super food juice are that it has 10 times the antioxidants of grapes and almost twice the amount of antioxidants as blueberries. In fact, it has one of the highest antioxidants of anything that is on the market. It has 33 times the antioxidant level as in red wine grapes. So it is a rich and fruitful drink you do not want to leave out of your diet.

So how does all of this benefit your daily life? Obviously it will build up your immune system and supply you with more than enough vitamins needed. But in addition, it will increase your stamina, give you better sleep, better digestion, and an improved mental focus. With these kinds of benefits, acai fruit juice is certainly not a juice you want to pass up.

By: Darren Craddock

About the Author:
Darren Craddock is an expert in Naturopathy, Diet, Nutrition, Herbology, Massage, and Yoga. Get your Free Report: Discover how to keep from getting sick and have more energy! The best value and the best tasting super green energy boost of Enerfood powder at