Monday, November 1, 2010

O.N.E., One Natural Experience, Makes Waves in the Coconut Water Movement

O.N.E., One Natural Experience, Makes Waves in the Coconut Water Movement
11.01.10, 02:58 AM EDT

A leading producer of premium coconut water, O.N.E. Drinks announces yet another wave of innovations and additions to its unique product line and its powerful team.

Coincidentally timed with the birth of O.N.E. Founder and CEO Rodrigo Veloso's first child, O.N.E. is pleased to introduce O.N.E. Kids -- a blend of coconut water and fruit juice -- which provides parents with a delicious, low sugar beverage, with the added benefit of healthy hydration from coconut water. O.N.E. Kids is O.N.E. step in the right direction for parents who want to take easy actions to enhancing their children's diets. "From our inception, providing healthy options for people of all ages has been one of our driving motivations," commented Rodrigo at the announcement. "With O.N.E. Coconut Water and O.N.E. Active we reach many people. Now, we are excited to provide this new offering especially for children, who can benefit tremendously from a lower sugar alternative and from the hydrating effects of coconut water." O.N.E. Kids will be available in Natural Product stores and Supermarkets nationwide, beginning to roll out in October.

O.N.E. is also very pleased to announce that it has entered into a license agreement with Jamba Juice Company to launch a line of ready-to-drink coconut water fruit juice blends. "We are delighted to partner with O.N.E. to develop such a unique line of great-tasting, high-quality, better-for-you beverages that delivers on health and wellness trends," said James D. White, chairman, president, and CEO of Jamba Juice Company. "Coconut water, and the healthy and natural isotonic benefits it embodies, is a perfect fit for an active lifestyle brand such as Jamba. O.N.E. is a pioneer in the category and shares our values and passion for actively engaging consumers to eat well and live healthy lives."

Adding to the energy and excitement, O.N.E is happy to announce that entertainment industry icon Tommy Mottola, former Chairman of Sony Music, has joined the O.N.E. Board of Directors. "Tommy understands what it takes to realize the full potential of an opportunity, and how to engage thought leaders and opinion makers in the process," observes Rodrigo. "He brings incredible enthusiasm, creativity, and experience to our board, and is deeply committed to playing an active role in the development of our business."

Mr. Mottola transformed Sony into one of the world's most successful music companies, extending its businesses to over 60 countries. Additionally, he revitalized Sony Music's publishing division by making unprecedented acquisitions like the Beatles Catalogue and spearheading Sony's endeavor as the first major music company to make available commercial digital downloads. During his 15 year tenure as Chairman of Sony Music, Mottola built up their revenues from $800 million to almost $7 billion annually.

Acknowledging the company's remarkable growth, Mottola said, "O.N.E. has an opportunity to become a household name and the leading brand in this category as it develops and markets beverages that serve customers' growing desire for healthier beverages without compromising taste."

"We are pleased to see O.N.E. develop such a broad and innovative line of products -- from 100% Pure Coconut Water to O.N.E. Kids to fun and flavorful O.N.E. Splash, to O.N.E. Active Sports Drink to JAMBA Coconut Water Fruit Juice Blends -- that we can bring to the market via our system," commented Massimo D'Amore, CEO, PepsiCo Beverages Americas. "We are very excited about our relationship with O.N.E. and we expect distribution and sales of the entire O.N.E. line to increase dramatically in 2011."

Adding to the enthusiastic response to the O.N.E. announcements, Michael Farello of Catterton Partners, O.N.E.'s private equity partner, added, "Under Rodrigo's leadership, O.N.E. has successfully expanded the company's product line to reach a broader market of consumers while maintaining the integrity of the brand and the quality of the product."

Visit the new O.N.E. web site designed by the Phelps Group at

For more information or to schedule an interview with O.N.E. Founder Rodrigo Veloso, contact Julie van Amerongen, Cause Alliance Marketing:;

Jamba Juice and One Natural Experience Announce Licensing Agreement

Jamba and O.N.E. to Launch an Innovative Line of Ready-to-Drink Coconut Water Fruit Juice Blends

EMERYVILLE, Calif.--(BUSINESS WIRE)--Jamba Juice Company (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand, and O.N.E.™, a premier all-natural beverage company, today announced an exclusive licensing agreement to develop and launch a line of Jamba-branded, ready-to-drink coconut water fruit juice blends.

“We are delighted to work with Jamba on the development of such a distinctive line of delicious, high-quality beverages that deliver on key health and wellness trends.”
."We are thrilled to announce our expansion into the coconut water category.” said James D. White, chairman, president, and CEO, Jamba Juice Company. “We are also extremely pleased to partner with O.N.E., a company that shares our commitment to helping people lead healthier, more active lifestyles. The wholesome benefits of coconut water are a perfect complement to our existing portfolio of better-for-you products and provide us with an opportunity to offer consumers a great-tasting, trend-forward, refreshing beverage option.”

The new line of Jamba-branded products will be brought to market via the O.N.E. distribution system, which includes distribution through Pepsi Beverage Company, and is expected to be available in select grocery, convenience, and other retail outlets in early 2011. Jamba-branded coconut water fruit juice blends will leverage the natural isotonic benefits of coconut water and the great-tasting flavors of various fruits to provide a highly unique and satisfying beverage option for health-minded, active individuals.

“Coconut water is one of the fastest growing categories in the beverage industry and one of the hottest trends among consumers seeking a more naturally hydrating beverage alternative,” said Rodrigo Veloso, founder and CEO, One World Enterprises, LLC. “We are delighted to work with Jamba on the development of such a distinctive line of delicious, high-quality beverages that deliver on key health and wellness trends.”

In addition to Jamba Juice retail stores, Jamba Juice Company offers a broad range of Jamba-branded consumer products through various strategic licensing alliances. The Jamba licensing platform extends the brand’s healthy, active lifestyle positioning to reach a greater number of consumers in new retail channels. The Company’s growing portfolio of better-for-you beverage, food, snack, and lifestyle products are available in select grocery, mass merchant, club, convenience, and other retail outlets.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of July 13, 2010, Jamba Juice had 743 locations consisting of 432 company-owned and operated stores and 311 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at or call 1-866-4R-FRUIT (473-7848).

About O.N.E., One Natural Experience

O.N.E.™ is the premier, all-natural beverage company established in 2005 by Rodrigo Veloso – a visionary instrumental in creating a whole new category of functional beverage in the U.S. O.N.E.™ ready-to-drink products are alternatives to artificial sports/ energy drinks, sodas and enhanced waters, fortifying adults and children alike with unparalleled effectiveness. Their award winning and #1 selling coconut water is fast-becoming recognized as America’s healthiest beverage for providing enhanced hydration, essential nutrition and all five essential electrolytes (calcium, potassium, magnesium, phosphorous and sodium). O.N.E.™ drinks are packaged in environmentally friendly Tetra Pak cartons underscoring the company’s deep commitment to the Earth. O.N.E.™ is a founding member of Conscious Capitalism ( and dedicated to using its business platform of conscious capitalism to educate consumers about the importance of proper hydration in all stages and phases of life--especially for mothers and children. As such, it supports several nonprofit organizations – most importantly Healthy Child Healthy World ( It is also collaborating with the Alliance for a Healthier Generation, an initiative that supports schools nationwide in developing healthier environments with the goal of reversing the trend of childhood obesity. The Alliance for a Healthier Generation is a partnership between the American Heart Association and the William J. Clinton Foundation. O.N.E.™ is available in over 14,000 retail outlets including Whole Foods, Publix, Kroger Stores, Cost Plus World Markets, GNC and on

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