Thursday, July 10, 2008

What a Lovely Bunch o' Coconuts

Q: Why have I never heard of this before?
A: For centuries, coconut water has been enjoyed in tropical areas around the world like Brazil, Thailand, the Philippines, etc. However, when you chop off the top of a young green coconut the water begins to oxidize immediately and is only good for approximately 3-5 days. As a result of Tetra Pak and its new technologies, coconut water can be packaged in the Tetra Pak packaging with a 10 month shelf life.

O.N.E.TM Coconut Water has an exclusive worldwide patent with Tetra Pak to package the coconut water with ZERO preservatives.

Today, packaged coconut water has greater sales than orange juice in Brazil. Now you can buy coconut water with an organic salad at McDonald’s in Brazil.

Q: Where are the coconuts from?
A: The coconut plantations are in the middle of the Amazon Rainforest. Specifically, they are in Ananindeua in the Brazilian state of Para. We help the sustainability of the Amazon Rainforest.

Q: Is O.N.E. Coconut Water raw?
A: O.N.E. is not a raw product as our coconut water undergoes a pasteurization process. The extracted coconut water undergoes several filterings before it is taken to the sterilizer, which submits the natural coconut water to a process known as High Temperature Short Time (HTST), this process is also known as Flash pasteurization. This thermal treatment eliminates any microorganisms, leaving the coconut water totally sterile, pure and delicious, just like at harvest time.

It is important to have the product pasteurized for the consumption of children. The pasteurization process does not affect the electrolyte and nutrient profile of the coconut water.

Q: Is O.N.E. Coconut Water organic?
A: O.N.E. is harvested in the middle of the Amazon Rainforest. We do not use pesticides, but do use fertilizers. Because of the VERY large size of the plantation (our coconuts come from the world’s largest plantation of coconuts specifically grown for coconut water), it would be cost prohibitive to produce organic coconut water as it would cost approximately $15.00 for one 11 OZ unit.

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