O.N.E. Supports the Whole Planet Foundation

We are proud to be supporting Whole Foods 3rd/Fairfax at their weekly March BBQs!
www.onedrinks.com

CBS Los Angeles - MDA Muscle Walk

O.N.E. was proud to be a sponsor of this past weekend's MDA Muscle Walk, at CBS Studios.

http://losangeles.cbslocal.com/2011/01/20/mda-muscle-walk/

The walk is a family-oriented gathering that anyone can join, including children, adults, grandparents, students and YOU!

MDA MUSCLE WALK
Hosted by CBS2/KCAL9 and CBS Studio Center
Emceed by CBS2/KCAL9’s Lisa Sigell

O.N.E. to appear at the Star Lounge, for Super Bowl XLV

RocketDog Films Present the “Star Lounge” Super Bowl XLV Gifting Suite
Film production company, RocketDog Films, a creative collaboration of talented and passionate filmmakers, are proud to officially launch their debut film project, “Run & Shoot” at Super Bowl XLV.

Star Lounge
FOR IMMEDIATE RELEASE

PRLog (Press Release) – Jan 25, 2011 – (Dallas, Texas)--Film production company, RocketDog Films (http://RocketDogFilms.com) will present the “Star Lounge” Super Bowl Gifting Suite which will become a luxury lounge for star athletes, sports industry professionals, and A-list celebrities to enjoy complimentary products and services in celebration of Super Bowl XLV in Dallas, Texas. Proceeds from the event will benefit The Boot Campaign (http://BootCampaign.com). The “Star Lounge” Super Bowl Gifting Suite will be held on Friday, February 4, 2011 from 3 p.m. to 9 p.m. at a private location.

The “Star Lounge” is the perfect luxury lounge event for athletes, sports industry professionals, and celebrities who want to get away from all the Super Bowl frenzy but still be in the mix of some of NFL’s top athletes and heroes along with some of Hollywood’s brightest stars. Athletes, sports industry professionals and celebrities from all throughout the country will indulge and interact during this gifting suite and luxury lounge all while benefiting a good cause, The Boot Campaign. The Boot Campaign, a non-profit organization will raise awareness for their cause which includes raising money for military families.

Some of the companies and brands that will be providing complimentary gifting and services at the "Star Lounge" Super Bowl Gifting Suite include but is not limited to:

Automotive Rhythms- Automotive Rhythms (AR) is the multi-national lifestyle firm that blends evaluations of the latest cars, trucks, SUVs, and bikes around music, fashion, travel and technology. AR TV Live will provide shuttling services and allow test drives courtesy of the 2011 Porsche Cayenne Turbo and the Porsche Panamera 4: (www.autoiconic.com)

Tourneau-The world's largest selection of fine watches will offer gift certificates and discounts to all guests: http://Tourneau.com

Endurance Sports Massage- A licensed massage therapist will be on site to provide athletes with sports massage therapy: http:endurancesportstherapy.com

Navier- Founded in 2001 when five Atlanta natives created a brand to offer high-end fashion accessories for men, Navier has become a unique brand for fine menswear: http://www.navierlifestyle.com/

King's Life Luxury- This luxury watch company will offer guests a sneak peek of the new $100,000 Black-Out Concept Rolex as well as Diamond Jewelry from Robb & Co. and the new Curtis & Co. "Big Time Grand" Watch (Launching at Bloomingdales March 1st) Celebrities will also be presented with "TheLuxCard" a members only card which gives them $1,000 towards any purchase from King's Life Luxury, and access to future private showings and events: http://www.theluxcard.com, http://www.curtisandcowatches.com/awristocrats.html , http://www.blackoutconcept.com/usa

Parlux- Parlux Fragrances creates and distributes prestige fragrances and beauty related products for brands such as Paris Hilton, Jessica Simpson, Nicole Miller, Josie Natori, Queen Latifah, Marc Ecko, Rihanna, Kanye West, Vince Camuto and Fred Hayman Beverly Hills: http://parlux.com

O.N.E. Drink-O.N.E. is the preferred brand of all-natural fruit juices. O.N.E. offers coconut water, acai juice and sports drinks for athletes on the go: http://www.onedrinks.com/

One Main Bakery-Tasty, Kosher gluten-free granola bars: http://bakeryonmain.com

The Fade Shop- Voted Dallas’ best barber shop by Steve Harvey’s Hoodie Awards and featured on The Style Network; The Fade Shop is offering complimentary shaves and personal male grooming services: http://FadeShop.com

Sport Clips- Sport Clips is proud to offer the finest products in men’s grooming. The Dallas location has partnered with Paul Mitchell, American Crew, and Nioxin to provide men with a wide range of quality solutions for their unique lifestyle needs: http://www.sportclips.com

Juju Band- The juju band has been a family tradition for more than 100 years. Perfect for NFL couples with a new addition to the family: http://JuJuBand.com

Shakti Mat- Laying on the all-new Shakti Mat’s regularly for 20 to 40 minutes at a time encourages your body to release endorphins. This stimulates the release of oxytocin - the feel-good hormone: http://Shaktimat.com

IntelliKal- IntelliKal is the most complex bone and cardiovascular supplement to hit the market. It is created with a special blend of essential ingredients making it smart: https://www.intellikal.com

ZQuiet- As seen on Lifetime Television, ZQuiet is FDA Cleared to treat snoring. In order to obtain FDA Clearance, ZQuiet had to prove not only that the material is safe – but also that the product effectively achieves its intended purpose: http://ZQuiet.com
De Odor Works- De Odor Works is an odor eliminating product, activated under running water: http://www.deodorworks.com

Spinnaker- the SPINNAKER is a complete product concept- a chair; table and TV-table form a complete suite of furniture, both timeless and contemporary. http://Spinnaker.no

About RocketDog Films (http://RocketDogFilms.com) and the motion picture, “Run & Shoot”.
RocketDog Films has a talented production team including Producers Michael Jobes and Bret Copeland, Lila Brown of Ella Bee PR RJ Thorpe of The JR Group and Ceandre Goodwin from Oakland. RocketDog Films is setting its sights to begin production on the high school football drama “Run & Shoot” this coming summer. Written and directed by former football player/coach Jim Seaney, “Run & Shoot” is an exciting and unique project that will provide viewers one of the most realistic behind-the-scenes football portrayals that’s ever been done on film.

About The Boot Campaign
The Boot Campaign is a grassroots initiative started by five women from Texas known as the Boot Girls. They provide an easy and tangible way for Americans to show support of our troops (both retired and active) that directly benefits our military. Proceeds from boot sales are donated to partner charities, which assist returning veterans dealing with Post Traumatic Stress Disorder and varying degrees of physical injuries.

For Press/Media/Booking/Sponsorship inquiries:

Lila Brown
Direct: 404.585.8549
Email: RSVP@EllaBeePR.com

Today is O.N.E./O.N.E. O.N.E/O.N.E. O.N.E!

In honor of 1.11.11 today, we held day long Twitter contests. To win a t-shirt and 3 cases of One Natural Experience drinks, our friends on Facebook and Twitter were asked to write haikus about O.N.E.

Here are some of our favorites:

O.N.E. hydrates me now
As a snowfall blankets earth
I drink it in pure


Love electrolytes
Always feel so hydrated
The BEST drink out there!


O.N.E. delicious drink
Refreshing coconut, yum!
Buy a case today!


One, two, three, four, five
My two year old counts out loud
Five, four, three, two, O.N.E.


The best thing to drink
Quenches your thirst always clean
ONE the one for me


Refreshing water
Born from a young coconut
O.N.E. is number one!


Coconut, my love
Give me all your benefits
and we can be O.N.E.


Yummy Coconut!!!!!!!!
This O.N.E. you don't want to miss!
I want O.N.E. right now!


No one can beat O.N.E.
Drink in winter, Spring or fall
Hydrate all year long


Coconut water
From the" hula tree" you came
Tropical Delight

Hamza Abdullah Stays Hydrated with O.N.E!

Here is his locker!

O.N.E., One Natural Experience, Makes Waves in the Coconut Water Movement

O.N.E., One Natural Experience, Makes Waves in the Coconut Water Movement
11.01.10, 02:58 AM EDT



A leading producer of premium coconut water, O.N.E. Drinks announces yet another wave of innovations and additions to its unique product line and its powerful team.

Coincidentally timed with the birth of O.N.E. Founder and CEO Rodrigo Veloso's first child, O.N.E. is pleased to introduce O.N.E. Kids -- a blend of coconut water and fruit juice -- which provides parents with a delicious, low sugar beverage, with the added benefit of healthy hydration from coconut water. O.N.E. Kids is O.N.E. step in the right direction for parents who want to take easy actions to enhancing their children's diets. "From our inception, providing healthy options for people of all ages has been one of our driving motivations," commented Rodrigo at the announcement. "With O.N.E. Coconut Water and O.N.E. Active we reach many people. Now, we are excited to provide this new offering especially for children, who can benefit tremendously from a lower sugar alternative and from the hydrating effects of coconut water." O.N.E. Kids will be available in Natural Product stores and Supermarkets nationwide, beginning to roll out in October.

O.N.E. is also very pleased to announce that it has entered into a license agreement with Jamba Juice Company to launch a line of ready-to-drink coconut water fruit juice blends. "We are delighted to partner with O.N.E. to develop such a unique line of great-tasting, high-quality, better-for-you beverages that delivers on health and wellness trends," said James D. White, chairman, president, and CEO of Jamba Juice Company. "Coconut water, and the healthy and natural isotonic benefits it embodies, is a perfect fit for an active lifestyle brand such as Jamba. O.N.E. is a pioneer in the category and shares our values and passion for actively engaging consumers to eat well and live healthy lives."

Adding to the energy and excitement, O.N.E is happy to announce that entertainment industry icon Tommy Mottola, former Chairman of Sony Music, has joined the O.N.E. Board of Directors. "Tommy understands what it takes to realize the full potential of an opportunity, and how to engage thought leaders and opinion makers in the process," observes Rodrigo. "He brings incredible enthusiasm, creativity, and experience to our board, and is deeply committed to playing an active role in the development of our business."

Mr. Mottola transformed Sony into one of the world's most successful music companies, extending its businesses to over 60 countries. Additionally, he revitalized Sony Music's publishing division by making unprecedented acquisitions like the Beatles Catalogue and spearheading Sony's endeavor as the first major music company to make available commercial digital downloads. During his 15 year tenure as Chairman of Sony Music, Mottola built up their revenues from $800 million to almost $7 billion annually.

Acknowledging the company's remarkable growth, Mottola said, "O.N.E. has an opportunity to become a household name and the leading brand in this category as it develops and markets beverages that serve customers' growing desire for healthier beverages without compromising taste."

"We are pleased to see O.N.E. develop such a broad and innovative line of products -- from 100% Pure Coconut Water to O.N.E. Kids to fun and flavorful O.N.E. Splash, to O.N.E. Active Sports Drink to JAMBA Coconut Water Fruit Juice Blends -- that we can bring to the market via our system," commented Massimo D'Amore, CEO, PepsiCo Beverages Americas. "We are very excited about our relationship with O.N.E. and we expect distribution and sales of the entire O.N.E. line to increase dramatically in 2011."

Adding to the enthusiastic response to the O.N.E. announcements, Michael Farello of Catterton Partners, O.N.E.'s private equity partner, added, "Under Rodrigo's leadership, O.N.E. has successfully expanded the company's product line to reach a broader market of consumers while maintaining the integrity of the brand and the quality of the product."

Visit the new O.N.E. web site designed by the Phelps Group at www.onedrinks.com.

For more information or to schedule an interview with O.N.E. Founder Rodrigo Veloso, contact Julie van Amerongen, Cause Alliance Marketing: julie@causealliancemarketing.com;

Jamba Juice and One Natural Experience Announce Licensing Agreement

Jamba and O.N.E. to Launch an Innovative Line of Ready-to-Drink Coconut Water Fruit Juice Blends

EMERYVILLE, Calif.--(BUSINESS WIRE)--Jamba Juice Company (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand, and O.N.E.™, a premier all-natural beverage company, today announced an exclusive licensing agreement to develop and launch a line of Jamba-branded, ready-to-drink coconut water fruit juice blends.

“We are delighted to work with Jamba on the development of such a distinctive line of delicious, high-quality beverages that deliver on key health and wellness trends.”
."We are thrilled to announce our expansion into the coconut water category.” said James D. White, chairman, president, and CEO, Jamba Juice Company. “We are also extremely pleased to partner with O.N.E., a company that shares our commitment to helping people lead healthier, more active lifestyles. The wholesome benefits of coconut water are a perfect complement to our existing portfolio of better-for-you products and provide us with an opportunity to offer consumers a great-tasting, trend-forward, refreshing beverage option.”

The new line of Jamba-branded products will be brought to market via the O.N.E. distribution system, which includes distribution through Pepsi Beverage Company, and is expected to be available in select grocery, convenience, and other retail outlets in early 2011. Jamba-branded coconut water fruit juice blends will leverage the natural isotonic benefits of coconut water and the great-tasting flavors of various fruits to provide a highly unique and satisfying beverage option for health-minded, active individuals.

“Coconut water is one of the fastest growing categories in the beverage industry and one of the hottest trends among consumers seeking a more naturally hydrating beverage alternative,” said Rodrigo Veloso, founder and CEO, One World Enterprises, LLC. “We are delighted to work with Jamba on the development of such a distinctive line of delicious, high-quality beverages that deliver on key health and wellness trends.”

In addition to Jamba Juice retail stores, Jamba Juice Company offers a broad range of Jamba-branded consumer products through various strategic licensing alliances. The Jamba licensing platform extends the brand’s healthy, active lifestyle positioning to reach a greater number of consumers in new retail channels. The Company’s growing portfolio of better-for-you beverage, food, snack, and lifestyle products are available in select grocery, mass merchant, club, convenience, and other retail outlets.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of July 13, 2010, Jamba Juice had 743 locations consisting of 432 company-owned and operated stores and 311 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

About O.N.E., One Natural Experience

O.N.E.™ is the premier, all-natural beverage company established in 2005 by Rodrigo Veloso – a visionary instrumental in creating a whole new category of functional beverage in the U.S. O.N.E.™ ready-to-drink products are alternatives to artificial sports/ energy drinks, sodas and enhanced waters, fortifying adults and children alike with unparalleled effectiveness. Their award winning and #1 selling coconut water is fast-becoming recognized as America’s healthiest beverage for providing enhanced hydration, essential nutrition and all five essential electrolytes (calcium, potassium, magnesium, phosphorous and sodium). O.N.E.™ drinks are packaged in environmentally friendly Tetra Pak cartons underscoring the company’s deep commitment to the Earth. O.N.E.™ is a founding member of Conscious Capitalism (consciouscapitalism.com) and dedicated to using its business platform of conscious capitalism to educate consumers about the importance of proper hydration in all stages and phases of life--especially for mothers and children. As such, it supports several nonprofit organizations – most importantly Healthy Child Healthy World (www.healthychild.org). It is also collaborating with the Alliance for a Healthier Generation, an initiative that supports schools nationwide in developing healthier environments with the goal of reversing the trend of childhood obesity. The Alliance for a Healthier Generation is a partnership between the American Heart Association and the William J. Clinton Foundation. O.N.E.™ is available in over 14,000 retail outlets including Whole Foods, Publix, Kroger Stores, Cost Plus World Markets, GNC and on Amazon.com.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as “outlook”, “believes”, “expects”, “appears”, “may”, “will”, “should”, “anticipates”, or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled “Risk Factors” in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

No More Perma-Sore!

No More Perma-Sore!

I've been a figure skater for 24 of my almost 42 years -- I started when I was 9, quit when I was 16 and started again at 25. I currently compete against other adults and am the reigning U.S. adult national bronze medalist in the Championship Intermediate-Novice Ladies division. For most of the adult portion of my skating career, I've suffered from what a call "perma-sore" -- I just don't recover from muscle fatigue and soreness the way I did in my teens, and it was a rare occasion when no body part was in pain.

Up until a few months ago, my drink of choice while on the ice had been plain ol' water. It did the job it was intended to do, which was basically to quench my thirst. Then one day, a friend mentioned on Twitter something about coconut water and exercise. Curious, I asked her what coconut water was, and from that point on I was Googling articles about coconut water and researching all the brands. Each touted more potassium than a banana and more electrolytes/less sugar (none) than a sports drink, and so began my mission to find this magic elixir.

I tried 'em all, and my absolute favorite is O.N.E. (One Natural Experience) with a Splash of Pink Guava. But it's not just because of the awesome taste, it's because I don't suffer from "perma-sore" anymore. In fact, I don't suffer from any "sore" anymore! I don't know if it's the potassium or the electrolytes -- it could be little elves, for all I care -- but ever since I incorporated O.N.E. coconut water into my skating regimen, I am pain-free.

I guess this is the part when I'm supposed to say "individual results may vary." But, hey, it works for me, and if it doesn't work for you, the worst that will happen is you drank something yummy and good for you. I just wish I'd found it sooner -- might have saved me several trips to the chiropractor!

Julie Gidlow
Beverly Hills, CA

Our latest testimonial comes from Jennifer, in PA

"I just wanted to tell you how much I love your Coconut Water! The Pink Guava and the Passion Fruit flavors are so tasty! I have tried other brands and yours is the best by far! If you ever offer coupons or any other promotional items, I would love to be on a mailing list! I love O.N.E Coconut Water and I want everyone around me to love it too!"

Thanks, Jennifer! Expect coupons in the mail!

Bill, from Georgetown, TX provides our latest testimonial!

"I wanted to report my very positive experience with your O.N.E. product. I had read about your product in a May issue of Time magazine. My girlfriend has fibro-myalgia and I thought it might help her so I bought six of your 8.5 ounce containers and gave her four of them. Last Friday morning I developed an ocular migraine and after 10 minutes or so decided to try one. After two gulps my migraine totally disappeared. Needless to say I was amazed and have been relating my experience with all my family and friends. Thanks so much!!"

And thank YOU, Bill, for taking the time to let us know about this great experience!
-O.N.E.

One Natural Experience: One Water won the 2010 Gold Award from Beverage World Magazine!