Jamba Juice and One Natural Experience Announce Licensing Agreement

Jamba and O.N.E. to Launch an Innovative Line of Ready-to-Drink Coconut Water Fruit Juice Blends

EMERYVILLE, Calif.--(BUSINESS WIRE)--Jamba Juice Company (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand, and O.N.E.™, a premier all-natural beverage company, today announced an exclusive licensing agreement to develop and launch a line of Jamba-branded, ready-to-drink coconut water fruit juice blends.

“We are delighted to work with Jamba on the development of such a distinctive line of delicious, high-quality beverages that deliver on key health and wellness trends.”
."We are thrilled to announce our expansion into the coconut water category.” said James D. White, chairman, president, and CEO, Jamba Juice Company. “We are also extremely pleased to partner with O.N.E., a company that shares our commitment to helping people lead healthier, more active lifestyles. The wholesome benefits of coconut water are a perfect complement to our existing portfolio of better-for-you products and provide us with an opportunity to offer consumers a great-tasting, trend-forward, refreshing beverage option.”

The new line of Jamba-branded products will be brought to market via the O.N.E. distribution system, which includes distribution through Pepsi Beverage Company, and is expected to be available in select grocery, convenience, and other retail outlets in early 2011. Jamba-branded coconut water fruit juice blends will leverage the natural isotonic benefits of coconut water and the great-tasting flavors of various fruits to provide a highly unique and satisfying beverage option for health-minded, active individuals.

“Coconut water is one of the fastest growing categories in the beverage industry and one of the hottest trends among consumers seeking a more naturally hydrating beverage alternative,” said Rodrigo Veloso, founder and CEO, One World Enterprises, LLC. “We are delighted to work with Jamba on the development of such a distinctive line of delicious, high-quality beverages that deliver on key health and wellness trends.”

In addition to Jamba Juice retail stores, Jamba Juice Company offers a broad range of Jamba-branded consumer products through various strategic licensing alliances. The Jamba licensing platform extends the brand’s healthy, active lifestyle positioning to reach a greater number of consumers in new retail channels. The Company’s growing portfolio of better-for-you beverage, food, snack, and lifestyle products are available in select grocery, mass merchant, club, convenience, and other retail outlets.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of July 13, 2010, Jamba Juice had 743 locations consisting of 432 company-owned and operated stores and 311 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

About O.N.E., One Natural Experience

O.N.E.™ is the premier, all-natural beverage company established in 2005 by Rodrigo Veloso – a visionary instrumental in creating a whole new category of functional beverage in the U.S. O.N.E.™ ready-to-drink products are alternatives to artificial sports/ energy drinks, sodas and enhanced waters, fortifying adults and children alike with unparalleled effectiveness. Their award winning and #1 selling coconut water is fast-becoming recognized as America’s healthiest beverage for providing enhanced hydration, essential nutrition and all five essential electrolytes (calcium, potassium, magnesium, phosphorous and sodium). O.N.E.™ drinks are packaged in environmentally friendly Tetra Pak cartons underscoring the company’s deep commitment to the Earth. O.N.E.™ is a founding member of Conscious Capitalism (consciouscapitalism.com) and dedicated to using its business platform of conscious capitalism to educate consumers about the importance of proper hydration in all stages and phases of life--especially for mothers and children. As such, it supports several nonprofit organizations – most importantly Healthy Child Healthy World (www.healthychild.org). It is also collaborating with the Alliance for a Healthier Generation, an initiative that supports schools nationwide in developing healthier environments with the goal of reversing the trend of childhood obesity. The Alliance for a Healthier Generation is a partnership between the American Heart Association and the William J. Clinton Foundation. O.N.E.™ is available in over 14,000 retail outlets including Whole Foods, Publix, Kroger Stores, Cost Plus World Markets, GNC and on Amazon.com.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as “outlook”, “believes”, “expects”, “appears”, “may”, “will”, “should”, “anticipates”, or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled “Risk Factors” in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.