O.N.E., One Natural Experience, Makes Waves in the Coconut Water Movement
11.01.10, 02:58 AM EDT
A leading producer of premium coconut water, O.N.E. Drinks announces yet another wave of innovations and additions to its unique product line and its powerful team.
Coincidentally timed with the birth of O.N.E. Founder and CEO Rodrigo Veloso's first child, O.N.E. is pleased to introduce O.N.E. Kids -- a blend of coconut water and fruit juice -- which provides parents with a delicious, low sugar beverage, with the added benefit of healthy hydration from coconut water. O.N.E. Kids is O.N.E. step in the right direction for parents who want to take easy actions to enhancing their children's diets. "From our inception, providing healthy options for people of all ages has been one of our driving motivations," commented Rodrigo at the announcement. "With O.N.E. Coconut Water and O.N.E. Active we reach many people. Now, we are excited to provide this new offering especially for children, who can benefit tremendously from a lower sugar alternative and from the hydrating effects of coconut water." O.N.E. Kids will be available in Natural Product stores and Supermarkets nationwide, beginning to roll out in October.
O.N.E. is also very pleased to announce that it has entered into a license agreement with Jamba Juice Company to launch a line of ready-to-drink coconut water fruit juice blends. "We are delighted to partner with O.N.E. to develop such a unique line of great-tasting, high-quality, better-for-you beverages that delivers on health and wellness trends," said James D. White, chairman, president, and CEO of Jamba Juice Company. "Coconut water, and the healthy and natural isotonic benefits it embodies, is a perfect fit for an active lifestyle brand such as Jamba. O.N.E. is a pioneer in the category and shares our values and passion for actively engaging consumers to eat well and live healthy lives."
Adding to the energy and excitement, O.N.E is happy to announce that entertainment industry icon Tommy Mottola, former Chairman of Sony Music, has joined the O.N.E. Board of Directors. "Tommy understands what it takes to realize the full potential of an opportunity, and how to engage thought leaders and opinion makers in the process," observes Rodrigo. "He brings incredible enthusiasm, creativity, and experience to our board, and is deeply committed to playing an active role in the development of our business."
Mr. Mottola transformed Sony into one of the world's most successful music companies, extending its businesses to over 60 countries. Additionally, he revitalized Sony Music's publishing division by making unprecedented acquisitions like the Beatles Catalogue and spearheading Sony's endeavor as the first major music company to make available commercial digital downloads. During his 15 year tenure as Chairman of Sony Music, Mottola built up their revenues from $800 million to almost $7 billion annually.
Acknowledging the company's remarkable growth, Mottola said, "O.N.E. has an opportunity to become a household name and the leading brand in this category as it develops and markets beverages that serve customers' growing desire for healthier beverages without compromising taste."
"We are pleased to see O.N.E. develop such a broad and innovative line of products -- from 100% Pure Coconut Water to O.N.E. Kids to fun and flavorful O.N.E. Splash, to O.N.E. Active Sports Drink to JAMBA Coconut Water Fruit Juice Blends -- that we can bring to the market via our system," commented Massimo D'Amore, CEO, PepsiCo Beverages Americas. "We are very excited about our relationship with O.N.E. and we expect distribution and sales of the entire O.N.E. line to increase dramatically in 2011."
Adding to the enthusiastic response to the O.N.E. announcements, Michael Farello of Catterton Partners, O.N.E.'s private equity partner, added, "Under Rodrigo's leadership, O.N.E. has successfully expanded the company's product line to reach a broader market of consumers while maintaining the integrity of the brand and the quality of the product."
Visit the new O.N.E. web site designed by the Phelps Group at www.onedrinks.com.
For more information or to schedule an interview with O.N.E. Founder Rodrigo Veloso, contact Julie van Amerongen, Cause Alliance Marketing: julie@causealliancemarketing.com;
Showing posts with label athlete. Show all posts
Showing posts with label athlete. Show all posts
Monday, November 1, 2010
Jamba Juice and One Natural Experience Announce Licensing Agreement
Jamba and O.N.E. to Launch an Innovative Line of Ready-to-Drink Coconut Water Fruit Juice Blends
EMERYVILLE, Calif.--(BUSINESS WIRE)--Jamba Juice Company (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand, and O.N.E.™, a premier all-natural beverage company, today announced an exclusive licensing agreement to develop and launch a line of Jamba-branded, ready-to-drink coconut water fruit juice blends.
“We are delighted to work with Jamba on the development of such a distinctive line of delicious, high-quality beverages that deliver on key health and wellness trends.”
."We are thrilled to announce our expansion into the coconut water category.” said James D. White, chairman, president, and CEO, Jamba Juice Company. “We are also extremely pleased to partner with O.N.E., a company that shares our commitment to helping people lead healthier, more active lifestyles. The wholesome benefits of coconut water are a perfect complement to our existing portfolio of better-for-you products and provide us with an opportunity to offer consumers a great-tasting, trend-forward, refreshing beverage option.”
The new line of Jamba-branded products will be brought to market via the O.N.E. distribution system, which includes distribution through Pepsi Beverage Company, and is expected to be available in select grocery, convenience, and other retail outlets in early 2011. Jamba-branded coconut water fruit juice blends will leverage the natural isotonic benefits of coconut water and the great-tasting flavors of various fruits to provide a highly unique and satisfying beverage option for health-minded, active individuals.
“Coconut water is one of the fastest growing categories in the beverage industry and one of the hottest trends among consumers seeking a more naturally hydrating beverage alternative,” said Rodrigo Veloso, founder and CEO, One World Enterprises, LLC. “We are delighted to work with Jamba on the development of such a distinctive line of delicious, high-quality beverages that deliver on key health and wellness trends.”
In addition to Jamba Juice retail stores, Jamba Juice Company offers a broad range of Jamba-branded consumer products through various strategic licensing alliances. The Jamba licensing platform extends the brand’s healthy, active lifestyle positioning to reach a greater number of consumers in new retail channels. The Company’s growing portfolio of better-for-you beverage, food, snack, and lifestyle products are available in select grocery, mass merchant, club, convenience, and other retail outlets.
About Jamba, Inc.
Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of July 13, 2010, Jamba Juice had 743 locations consisting of 432 company-owned and operated stores and 311 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).
About O.N.E., One Natural Experience
O.N.E.™ is the premier, all-natural beverage company established in 2005 by Rodrigo Veloso – a visionary instrumental in creating a whole new category of functional beverage in the U.S. O.N.E.™ ready-to-drink products are alternatives to artificial sports/ energy drinks, sodas and enhanced waters, fortifying adults and children alike with unparalleled effectiveness. Their award winning and #1 selling coconut water is fast-becoming recognized as America’s healthiest beverage for providing enhanced hydration, essential nutrition and all five essential electrolytes (calcium, potassium, magnesium, phosphorous and sodium). O.N.E.™ drinks are packaged in environmentally friendly Tetra Pak cartons underscoring the company’s deep commitment to the Earth. O.N.E.™ is a founding member of Conscious Capitalism (consciouscapitalism.com) and dedicated to using its business platform of conscious capitalism to educate consumers about the importance of proper hydration in all stages and phases of life--especially for mothers and children. As such, it supports several nonprofit organizations – most importantly Healthy Child Healthy World (www.healthychild.org). It is also collaborating with the Alliance for a Healthier Generation, an initiative that supports schools nationwide in developing healthier environments with the goal of reversing the trend of childhood obesity. The Alliance for a Healthier Generation is a partnership between the American Heart Association and the William J. Clinton Foundation. O.N.E.™ is available in over 14,000 retail outlets including Whole Foods, Publix, Kroger Stores, Cost Plus World Markets, GNC and on Amazon.com.
Forward-Looking Statements
This press release (including information incorporated or deemed incorporated by reference herein) contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as “outlook”, “believes”, “expects”, “appears”, “may”, “will”, “should”, “anticipates”, or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled “Risk Factors” in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.
EMERYVILLE, Calif.--(BUSINESS WIRE)--Jamba Juice Company (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand, and O.N.E.™, a premier all-natural beverage company, today announced an exclusive licensing agreement to develop and launch a line of Jamba-branded, ready-to-drink coconut water fruit juice blends.
“We are delighted to work with Jamba on the development of such a distinctive line of delicious, high-quality beverages that deliver on key health and wellness trends.”
."We are thrilled to announce our expansion into the coconut water category.” said James D. White, chairman, president, and CEO, Jamba Juice Company. “We are also extremely pleased to partner with O.N.E., a company that shares our commitment to helping people lead healthier, more active lifestyles. The wholesome benefits of coconut water are a perfect complement to our existing portfolio of better-for-you products and provide us with an opportunity to offer consumers a great-tasting, trend-forward, refreshing beverage option.”
The new line of Jamba-branded products will be brought to market via the O.N.E. distribution system, which includes distribution through Pepsi Beverage Company, and is expected to be available in select grocery, convenience, and other retail outlets in early 2011. Jamba-branded coconut water fruit juice blends will leverage the natural isotonic benefits of coconut water and the great-tasting flavors of various fruits to provide a highly unique and satisfying beverage option for health-minded, active individuals.
“Coconut water is one of the fastest growing categories in the beverage industry and one of the hottest trends among consumers seeking a more naturally hydrating beverage alternative,” said Rodrigo Veloso, founder and CEO, One World Enterprises, LLC. “We are delighted to work with Jamba on the development of such a distinctive line of delicious, high-quality beverages that deliver on key health and wellness trends.”
In addition to Jamba Juice retail stores, Jamba Juice Company offers a broad range of Jamba-branded consumer products through various strategic licensing alliances. The Jamba licensing platform extends the brand’s healthy, active lifestyle positioning to reach a greater number of consumers in new retail channels. The Company’s growing portfolio of better-for-you beverage, food, snack, and lifestyle products are available in select grocery, mass merchant, club, convenience, and other retail outlets.
About Jamba, Inc.
Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of July 13, 2010, Jamba Juice had 743 locations consisting of 432 company-owned and operated stores and 311 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).
About O.N.E., One Natural Experience
O.N.E.™ is the premier, all-natural beverage company established in 2005 by Rodrigo Veloso – a visionary instrumental in creating a whole new category of functional beverage in the U.S. O.N.E.™ ready-to-drink products are alternatives to artificial sports/ energy drinks, sodas and enhanced waters, fortifying adults and children alike with unparalleled effectiveness. Their award winning and #1 selling coconut water is fast-becoming recognized as America’s healthiest beverage for providing enhanced hydration, essential nutrition and all five essential electrolytes (calcium, potassium, magnesium, phosphorous and sodium). O.N.E.™ drinks are packaged in environmentally friendly Tetra Pak cartons underscoring the company’s deep commitment to the Earth. O.N.E.™ is a founding member of Conscious Capitalism (consciouscapitalism.com) and dedicated to using its business platform of conscious capitalism to educate consumers about the importance of proper hydration in all stages and phases of life--especially for mothers and children. As such, it supports several nonprofit organizations – most importantly Healthy Child Healthy World (www.healthychild.org). It is also collaborating with the Alliance for a Healthier Generation, an initiative that supports schools nationwide in developing healthier environments with the goal of reversing the trend of childhood obesity. The Alliance for a Healthier Generation is a partnership between the American Heart Association and the William J. Clinton Foundation. O.N.E.™ is available in over 14,000 retail outlets including Whole Foods, Publix, Kroger Stores, Cost Plus World Markets, GNC and on Amazon.com.
Forward-Looking Statements
This press release (including information incorporated or deemed incorporated by reference herein) contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as “outlook”, “believes”, “expects”, “appears”, “may”, “will”, “should”, “anticipates”, or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled “Risk Factors” in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.
Friday, August 27, 2010
We love receiving testimonials like this!
Dear O.N.E.,
My name is Tom Crooks and I am captain of a paintball team that is growing
quickly. We are the Oompa Loompa Chuckers based out of Southeastern, CT, USA.
For the past year and a half, we have been buying O.N.E. and clearing the shelves of
it and spending roughly $35-$75 on your product because it works!
As being a highly experienced local team traveling throughout New England, we
have been dominating local tournaments and would like to thank you for your
unbelievable product. We have played in the worst of conditions and we have
still performed at the peak of competition thanks to the hydration, nutrition,
and the several other benefits of your product. We have realized that coconut
water has helped us not only in hydration but as well as focus on and off the
field. We used to drink energy drinks such as Red Bull, Rockstar, Monster, etc.
These drinks made us lose focus, would in fact dehydrate us and feel as if
we have ingested cement by the end of the day. Our age varies from 17-26 and
half of us, including myself, are full time students.
Sincerely, Tom Crooks- Oompa Loompa Chuckers
My name is Tom Crooks and I am captain of a paintball team that is growing
quickly. We are the Oompa Loompa Chuckers based out of Southeastern, CT, USA.
For the past year and a half, we have been buying O.N.E. and clearing the shelves of
it and spending roughly $35-$75 on your product because it works!
As being a highly experienced local team traveling throughout New England, we
have been dominating local tournaments and would like to thank you for your
unbelievable product. We have played in the worst of conditions and we have
still performed at the peak of competition thanks to the hydration, nutrition,
and the several other benefits of your product. We have realized that coconut
water has helped us not only in hydration but as well as focus on and off the
field. We used to drink energy drinks such as Red Bull, Rockstar, Monster, etc.
These drinks made us lose focus, would in fact dehydrate us and feel as if
we have ingested cement by the end of the day. Our age varies from 17-26 and
half of us, including myself, are full time students.
Sincerely, Tom Crooks- Oompa Loompa Chuckers
Friday, August 20, 2010
No More Perma-Sore!
No More Perma-Sore!
I've been a figure skater for 24 of my almost 42 years -- I started when I was 9, quit when I was 16 and started again at 25. I currently compete against other adults and am the reigning U.S. adult national bronze medalist in the Championship Intermediate-Novice Ladies division. For most of the adult portion of my skating career, I've suffered from what a call "perma-sore" -- I just don't recover from muscle fatigue and soreness the way I did in my teens, and it was a rare occasion when no body part was in pain.
Up until a few months ago, my drink of choice while on the ice had been plain ol' water. It did the job it was intended to do, which was basically to quench my thirst. Then one day, a friend mentioned on Twitter something about coconut water and exercise. Curious, I asked her what coconut water was, and from that point on I was Googling articles about coconut water and researching all the brands. Each touted more potassium than a banana and more electrolytes/less sugar (none) than a sports drink, and so began my mission to find this magic elixir.
I tried 'em all, and my absolute favorite is O.N.E. (One Natural Experience) with a Splash of Pink Guava. But it's not just because of the awesome taste, it's because I don't suffer from "perma-sore" anymore. In fact, I don't suffer from any "sore" anymore! I don't know if it's the potassium or the electrolytes -- it could be little elves, for all I care -- but ever since I incorporated O.N.E. coconut water into my skating regimen, I am pain-free.
I guess this is the part when I'm supposed to say "individual results may vary." But, hey, it works for me, and if it doesn't work for you, the worst that will happen is you drank something yummy and good for you. I just wish I'd found it sooner -- might have saved me several trips to the chiropractor!
Julie Gidlow
Beverly Hills, CA
I've been a figure skater for 24 of my almost 42 years -- I started when I was 9, quit when I was 16 and started again at 25. I currently compete against other adults and am the reigning U.S. adult national bronze medalist in the Championship Intermediate-Novice Ladies division. For most of the adult portion of my skating career, I've suffered from what a call "perma-sore" -- I just don't recover from muscle fatigue and soreness the way I did in my teens, and it was a rare occasion when no body part was in pain.
Up until a few months ago, my drink of choice while on the ice had been plain ol' water. It did the job it was intended to do, which was basically to quench my thirst. Then one day, a friend mentioned on Twitter something about coconut water and exercise. Curious, I asked her what coconut water was, and from that point on I was Googling articles about coconut water and researching all the brands. Each touted more potassium than a banana and more electrolytes/less sugar (none) than a sports drink, and so began my mission to find this magic elixir.
I tried 'em all, and my absolute favorite is O.N.E. (One Natural Experience) with a Splash of Pink Guava. But it's not just because of the awesome taste, it's because I don't suffer from "perma-sore" anymore. In fact, I don't suffer from any "sore" anymore! I don't know if it's the potassium or the electrolytes -- it could be little elves, for all I care -- but ever since I incorporated O.N.E. coconut water into my skating regimen, I am pain-free.
I guess this is the part when I'm supposed to say "individual results may vary." But, hey, it works for me, and if it doesn't work for you, the worst that will happen is you drank something yummy and good for you. I just wish I'd found it sooner -- might have saved me several trips to the chiropractor!
Julie Gidlow
Beverly Hills, CA
Wednesday, April 14, 2010
10 Reasons to Drink O.N.E. Coconut Water Daily
O.N.E. Solution…
10 Reasons to Drink O.N.E. Coconut Water Daily
America’s New Favorite Drink Provides a Health Boost at Every Age and Stage
March 2010, Los Angeles, California -- O.N.E Coconut Water is the #1 selling beverage in its category for 2009 and touted as one of the Top 100 Products to Watch in 2010 by the global marketing company JWT. Here’s how it benefits adults and children alike and why it should be a staple in every American household:
1. Perfect Hydration: Water from the young green coconut is nature’s perfect isotonic beverage and optimum hydrator. At every age and stage of our lives, there are times when stress on our system causes us to become dehydrated. Illness, exercise, environment, pregnancy, aging, over-drinking – all cause us to lose the essential electrolytes found in our blood naturally. We need to replace them regularly to prevent headaches, muscle cramping, fatigue, and to help our heart, nerves and muscles to function optimally. O.N.E. Coconut Water contains all five electrolytes found in the blood including calcium, sodium, phosphorous, magnesium and potassium.
2. It’s 100 % PURE: O.N.E. Coconut Water has ONE ingredient! There are NO additives at all: no corn syrup, added sugar or artificial sweeteners; no metal contaminants; no dyes; no caffeine; no preservatives; no colorings and no concentrates. It is fat and cholesterol free and contains no wheat, gluten or other food allergens. Packaged straight from the coconut into airtight aseptic Tetra Pak cartons, it stays fresh and protected from the destabilizing effects of light and oxygen for 10 months.
3. Optimum Body Functioning: Unlike tropical juices and many brands of bottled water, coconut water is alkaline --it soothes and balances our systems. By improving the absorption of all nutrients--vitamins, minerals and amino acids, it allows the body to digest with greater efficiency. As a result, it reduces the occurrence of constipation, relieves stress on the pancreas and enzyme systems, regulates sodium and supports kidney function. Animal studies show that coconut water consumption reduces plaque formation in the arteries which in turn reduces the risk of heart attack and stroke. There is also evidence to suggest that it promotes healthy blood pressure levels and cardiovascular function.
4. Super Support During Pregnancy and Lactation: Pregnancy isn’t easy on a woman’s body-- morning sickness, heartburn, weight gain, constipation, stretch marks and fluid retention are all related to poor hydration, which is why The Institute of Medicine recommends ten cups of fluid per day. Coconut water is an ideal source of hydration, improving circulation, digestion, and Ph balance. Since fluids improve skin elasticity, the chances of stretch marks are diminished. Additionally, fluids aid in the absorption of water-soluble vitamins like ascorbic acid and the B vitamins which are crucial to fetal development. Doctors recommend 13 cups of fluid daily for lactating women, making coconut water a natural all-purpose option.
5. An Essential Aid When Kids Are Sick: When infants and children vomit or have diarrhea from intestinal flu or other stomach ailments, they too lose precious essential electrolytes which must be replaced rapidly to prevent dehydration. Many pediatric drinks contain dyes and are high in sugar which poses other health issues. O.N.E. Coconut Water has a refreshing natural taste without added sugars, a plus since pediatricians (and legislators) now recommend parents reduce the amount of sweetened drinks their children consume to help them develop a taste for non-sweetened beverages.
6. Revitalizes the Elderly: Dehydration in the aged is a growing concern for doctors. An overall lack of proper diet is a typical syndrome with the elderly and this includes a lack of adequate fluid intake which impacts circulation and blood pressure. Many older people are also taking drugs that increase urine output which in turn increases dehydration. The loss of minerals and carbohydrates exacerbates a host of other issues, including glaucoma, so a daily dose of coconut water benefits the aging in myriad ways.
7. The Definitive Sports Drink: O.N.E. Coconut Water is excellent for naturally replacing electrolytes and glucose lost during exercise, especially potassium which regulates sodium in the body. Potassium positively affects circulation, body temperature, heart function and blood pressure-- issues related to extreme levels of exercise. O.N.E. Coconut Water contains 15 times the potassium of most sports drinks and two times more than a banana! And, because it promotes rapid absorption by speeding fluids to the muscles, it keeps athletes, and anyone who exercises, fully refreshed for practice and performance.
8. An Indispensable Travel Companion: Coconut water rehydrates during travel all year long. Light weight Tetra Pak cartons slip into a handbag or backpack effortlessly, making them easy to take anywhere. For those with existing circulatory problems and swollen limbs, potassium is especially crucial during air travel. In fact, The American Medical Association found that beverages containing electrolytes and carbohydrates are more effective than water for Deep Vein Thrombosis (DVT), making O.N.E. Coconut Water a great beverage to drink just before boarding a plane (you can find O.N.E. Coconut Water at airports across the country, including JFK and LAX).
9. A Natural Beauty Boost: Coconut water keeps skin soft, supple and smooth by hydrating naturally at the cellular level. It is known to relieve dry itchy skin and can even be used on a cotton ball as a toner to soothe and refresh. The use of a chemical and additive-free beauty aid is also a huge benefit to the body.
10. A Hangover Helper: Alcohol is a diuretic which depletes minerals needed for the body to function normally. It also causes acids to accumulate in the stomach and intestines which inflames the stomach lining resulting in heartburn. The alkaline Ph of coconut water soothes the digestive tract and helps the liver and kidney filter out toxins. O.N.E. Coconut Water quickly replenishes electrolytes and increases hydration, a life-saver when suffering from the ill-effects of consuming too much alcohol.
And finally, because we couldn’t stop at 10....
11. O.N.E. Coconut Water is socially responsible. O.N.E., One Natural Experience, is committed to the environment through its packaging and via a business model which promotes global sustainability. O.N.E. also supports community outreach, and as such has partnered with Healthy Child, Healthy World, a non-profit organization dedicated to protecting children and families from harmful environmental exposure through cleaner and greener lifestyles.
About O.N.E.
One Natural Experience (O.N.E™) is the premier, all-natural beverage company established in 2005 by Rodrigo Veloso—a visionary instrumental in creating a whole new category of functional beverage in the U.S.
O.N.E.™ ready-to-drink products are alternatives to artificial sports/energy drinks, sodas and enhanced waters, fortifying adults and children alike with unparalleled effectiveness. Their award winning and #1 selling coconut water is fast-becoming recognized as America’s healthiest beverage for providing enhanced hydration, essential nutrition and all five essential electrolytes (calcium, potassium, magnesium, phosphorous and sodium). O.N.E.™ drinks are packaged in environmentally friendly TetraPak cartons underscoring the company’s deep commitment to the Earth. O.N.E.™ supports several nonprofit organizations—most importantly Healthy Child Healthy World (www.healthychild.org).
O.N.E. ™ is available in over 14,000 retail outlets including Whole Foods, Publix, Kroger Stores, Cost Plus World Markets and on Amazon.com. O.N.E. Coconut Water is available in two sizes: 11.2 oz (SRP $1.99) and 1 Liter (SRP $4.59).
PRESS INQUIRIES: JANE BERK PUBLIC RELATIONS
Contact: Jane Berk janeberk@earthlink.net 310-903-1351 or Deborah Berger deborah@purepr.biz 646.391.0352
10 Reasons to Drink O.N.E. Coconut Water Daily
America’s New Favorite Drink Provides a Health Boost at Every Age and Stage
March 2010, Los Angeles, California -- O.N.E Coconut Water is the #1 selling beverage in its category for 2009 and touted as one of the Top 100 Products to Watch in 2010 by the global marketing company JWT. Here’s how it benefits adults and children alike and why it should be a staple in every American household:
1. Perfect Hydration: Water from the young green coconut is nature’s perfect isotonic beverage and optimum hydrator. At every age and stage of our lives, there are times when stress on our system causes us to become dehydrated. Illness, exercise, environment, pregnancy, aging, over-drinking – all cause us to lose the essential electrolytes found in our blood naturally. We need to replace them regularly to prevent headaches, muscle cramping, fatigue, and to help our heart, nerves and muscles to function optimally. O.N.E. Coconut Water contains all five electrolytes found in the blood including calcium, sodium, phosphorous, magnesium and potassium.
2. It’s 100 % PURE: O.N.E. Coconut Water has ONE ingredient! There are NO additives at all: no corn syrup, added sugar or artificial sweeteners; no metal contaminants; no dyes; no caffeine; no preservatives; no colorings and no concentrates. It is fat and cholesterol free and contains no wheat, gluten or other food allergens. Packaged straight from the coconut into airtight aseptic Tetra Pak cartons, it stays fresh and protected from the destabilizing effects of light and oxygen for 10 months.
3. Optimum Body Functioning: Unlike tropical juices and many brands of bottled water, coconut water is alkaline --it soothes and balances our systems. By improving the absorption of all nutrients--vitamins, minerals and amino acids, it allows the body to digest with greater efficiency. As a result, it reduces the occurrence of constipation, relieves stress on the pancreas and enzyme systems, regulates sodium and supports kidney function. Animal studies show that coconut water consumption reduces plaque formation in the arteries which in turn reduces the risk of heart attack and stroke. There is also evidence to suggest that it promotes healthy blood pressure levels and cardiovascular function.
4. Super Support During Pregnancy and Lactation: Pregnancy isn’t easy on a woman’s body-- morning sickness, heartburn, weight gain, constipation, stretch marks and fluid retention are all related to poor hydration, which is why The Institute of Medicine recommends ten cups of fluid per day. Coconut water is an ideal source of hydration, improving circulation, digestion, and Ph balance. Since fluids improve skin elasticity, the chances of stretch marks are diminished. Additionally, fluids aid in the absorption of water-soluble vitamins like ascorbic acid and the B vitamins which are crucial to fetal development. Doctors recommend 13 cups of fluid daily for lactating women, making coconut water a natural all-purpose option.
5. An Essential Aid When Kids Are Sick: When infants and children vomit or have diarrhea from intestinal flu or other stomach ailments, they too lose precious essential electrolytes which must be replaced rapidly to prevent dehydration. Many pediatric drinks contain dyes and are high in sugar which poses other health issues. O.N.E. Coconut Water has a refreshing natural taste without added sugars, a plus since pediatricians (and legislators) now recommend parents reduce the amount of sweetened drinks their children consume to help them develop a taste for non-sweetened beverages.
6. Revitalizes the Elderly: Dehydration in the aged is a growing concern for doctors. An overall lack of proper diet is a typical syndrome with the elderly and this includes a lack of adequate fluid intake which impacts circulation and blood pressure. Many older people are also taking drugs that increase urine output which in turn increases dehydration. The loss of minerals and carbohydrates exacerbates a host of other issues, including glaucoma, so a daily dose of coconut water benefits the aging in myriad ways.
7. The Definitive Sports Drink: O.N.E. Coconut Water is excellent for naturally replacing electrolytes and glucose lost during exercise, especially potassium which regulates sodium in the body. Potassium positively affects circulation, body temperature, heart function and blood pressure-- issues related to extreme levels of exercise. O.N.E. Coconut Water contains 15 times the potassium of most sports drinks and two times more than a banana! And, because it promotes rapid absorption by speeding fluids to the muscles, it keeps athletes, and anyone who exercises, fully refreshed for practice and performance.
8. An Indispensable Travel Companion: Coconut water rehydrates during travel all year long. Light weight Tetra Pak cartons slip into a handbag or backpack effortlessly, making them easy to take anywhere. For those with existing circulatory problems and swollen limbs, potassium is especially crucial during air travel. In fact, The American Medical Association found that beverages containing electrolytes and carbohydrates are more effective than water for Deep Vein Thrombosis (DVT), making O.N.E. Coconut Water a great beverage to drink just before boarding a plane (you can find O.N.E. Coconut Water at airports across the country, including JFK and LAX).
9. A Natural Beauty Boost: Coconut water keeps skin soft, supple and smooth by hydrating naturally at the cellular level. It is known to relieve dry itchy skin and can even be used on a cotton ball as a toner to soothe and refresh. The use of a chemical and additive-free beauty aid is also a huge benefit to the body.
10. A Hangover Helper: Alcohol is a diuretic which depletes minerals needed for the body to function normally. It also causes acids to accumulate in the stomach and intestines which inflames the stomach lining resulting in heartburn. The alkaline Ph of coconut water soothes the digestive tract and helps the liver and kidney filter out toxins. O.N.E. Coconut Water quickly replenishes electrolytes and increases hydration, a life-saver when suffering from the ill-effects of consuming too much alcohol.
And finally, because we couldn’t stop at 10....
11. O.N.E. Coconut Water is socially responsible. O.N.E., One Natural Experience, is committed to the environment through its packaging and via a business model which promotes global sustainability. O.N.E. also supports community outreach, and as such has partnered with Healthy Child, Healthy World, a non-profit organization dedicated to protecting children and families from harmful environmental exposure through cleaner and greener lifestyles.
About O.N.E.
One Natural Experience (O.N.E™) is the premier, all-natural beverage company established in 2005 by Rodrigo Veloso—a visionary instrumental in creating a whole new category of functional beverage in the U.S.
O.N.E.™ ready-to-drink products are alternatives to artificial sports/energy drinks, sodas and enhanced waters, fortifying adults and children alike with unparalleled effectiveness. Their award winning and #1 selling coconut water is fast-becoming recognized as America’s healthiest beverage for providing enhanced hydration, essential nutrition and all five essential electrolytes (calcium, potassium, magnesium, phosphorous and sodium). O.N.E.™ drinks are packaged in environmentally friendly TetraPak cartons underscoring the company’s deep commitment to the Earth. O.N.E.™ supports several nonprofit organizations—most importantly Healthy Child Healthy World (www.healthychild.org).
O.N.E. ™ is available in over 14,000 retail outlets including Whole Foods, Publix, Kroger Stores, Cost Plus World Markets and on Amazon.com. O.N.E. Coconut Water is available in two sizes: 11.2 oz (SRP $1.99) and 1 Liter (SRP $4.59).
PRESS INQUIRIES: JANE BERK PUBLIC RELATIONS
Contact: Jane Berk janeberk@earthlink.net 310-903-1351 or Deborah Berger deborah@purepr.biz 646.391.0352
Friday, July 31, 2009
O.N.E. Coconut Water, written by Michelle Jacobs, NYC Runner
Cause every little thing gonna be alright.
2009 July 31
Product reviewsby michjoy61
.
I was never a coconut person. I have vague memories of being in a swimming pool in the Bahamas and some guy selling coconuts. I bought one from him, because I think that was his source of income and I felt bad. I drank down the silky smooth coconut water inside and thought to myself that it was quite refreshing on a hot summer day. It certainly never occurred to me to carry around a few coconuts on my morning runs.
Years passed and the usual sports drinks hit the market. Gatorade being one of the most popular. So, I hopped on the sport drink bandwagon and hydrated post run with mostly the lemon/lime gatorade. I thought that since they chug it at all the major races including marathons, it must be alright. Don’t get me wrong. It is alright if not a bit sweet but how else can you get your electrolytes replaced after a run? What the heck are electrolytes anyway?
Electrolyte is a “medical/scientific” term for salts, specifically ions.
Electrolytes are important because they are what your cells (especially nerve, heart, muscle) use to maintain voltages across their cell membranes and to carry electrical impulses (nerve impulses, muscle contractions) across themselves and to other cells. Your kidneys work to keep the electrolyte concentrations in your blood constant despite changes in your body. For example, when you exercise heavily, you lose electrolytes in your sweat, particularly sodium and potassium. These electrolytes must be replaced to keep the electrolyte concentrations of your body fluids constant. So, many sports drinks have sodium chloride or potassium chloride added to them. They also have sugar and flavorings to provide your body with extra energy and to make the drink taste better.
Enough of the science lesson. I have been extremely lucky to have a great contact over at O.N.E. Lucy, who has been kind enough to send me a 20 years supply of O.N.E. Coconut Water and their newest product O.N.E. Natural Spring Water. Ok, I am kidding about the 20 year supply but lets just say I am set for a while. I cannot say enough about the O.N.E. Coconut water. It is 100% a natural sports drink. From the container:
Key Health Benefits:
O.N.E. Coconut water is Nature’s original sports and energy drink. Is excellent for replacing lost electrolytes due to exercise and/or illness. Can help promote smoother, more hydrated skin. Is extremely rich in potassium. Potassium helps regulate blood pressure and heart function. Has 15 times the amount of potassium as most sports drinks and more potassium than one banana.
Now, I don’t know about you guys but doesn’t this sound perfect for your post run hydration? If you do not like really sweet drinks than this is the way to go. Ice cold it tastes terrific. Refreshing and delicious. I use it in smoothies as well.
The O.N.E. Natural Spring water is also an awesome product. Here is what I twittered about it:
O.N.E. coconut water is awesome for post run hydration. And the spring water tastes so pure and clean. A must have for all!
Our sustainably sourced water
O.N.E. Water is pure natural spring water that is sourced from Eastern Canada and packaged in environmentally-friendly, individual Carton Tetra Paks. The water is drawn from the plateau on the Blue Mountains and is sustained by rain and snowfall. Additionally, the trees planted on the plateau every spring help minimize evaporation, maintain cold temperatures and keep the aquifer clean. There are also no pesticides, herbicides or chemical fertilizers used, resulting in 100% natural spring water.
And check this out:
THE POWER OF GOOD – PACKAGINGMainly made with paper from responsibly managed forests, Tetra Pak carton packaging conceals hidden powers. First, as a newly planted tree, it begins a lifelong work of absorbing harmful CO2 from the air and providing a home to countless species. Then, when harvested, its durable fibres make the carton light – and the carbon footprint small. Once empty, the carton can be recycled, and the power reborn.THE POWER OF GOOD – PACKAGING
Mainly made with paper from responsibly managed forests, Tetra Pak carton packaging conceals hidden powers. First, as a newly planted tree, it begins a lifelong work of absorbing harmful CO2 from the air and providing a home to countless species. Then, when harvested, its durable fibres make the carton light – and the carbon footprint small. Once empty, the carton can be recycled, and the power reborn.
Carton vs. Plastic
Tetra Pak invented the technology to keep your drinking water fresher, safer, and cooler. Only Tetra Pak cartons use six micro-thin layers to protect your drinking water. Simply put, purity is kept in, impurities out. The multi-layers of protection also give Tetra Pak cartons superior insulating properties, ensuring your water stays fresher, longer. And with Tetra Pak, there’s absolutely no danger of leeching or ingesting BPA.
Tetra Pak cartons are made mostly of paper, a renewable resource. They’re recyclable, too, so you will be seeing them again, reincarnated as your paper towels, tissues, and napkins. They are also lightweight and compact, making transportation efficient, not to mention better for our planet.
Nobody asked me to write this blog post. When I find something that is worth talking about especially as it relates to running – I simply cannot keep my mouth shut.
Sipping on O.N.E. Coconut water brings me back to that sunny day in the Bahamas when I awkwardly sucked out the water from a coconut. I think I even knew back then that in the year 2009 – the month of July – the last day of the month, I would be blogging about it and enjoying it and hoping that with what I write that everybody will try some for themselves.
“We don’t receive wisdom; we must discover it for ourselves after a journey that no one can take for us or spare us.”
Be true to who you are!
2009 July 31
Product reviewsby michjoy61
.
I was never a coconut person. I have vague memories of being in a swimming pool in the Bahamas and some guy selling coconuts. I bought one from him, because I think that was his source of income and I felt bad. I drank down the silky smooth coconut water inside and thought to myself that it was quite refreshing on a hot summer day. It certainly never occurred to me to carry around a few coconuts on my morning runs.
Years passed and the usual sports drinks hit the market. Gatorade being one of the most popular. So, I hopped on the sport drink bandwagon and hydrated post run with mostly the lemon/lime gatorade. I thought that since they chug it at all the major races including marathons, it must be alright. Don’t get me wrong. It is alright if not a bit sweet but how else can you get your electrolytes replaced after a run? What the heck are electrolytes anyway?
Electrolyte is a “medical/scientific” term for salts, specifically ions.
Electrolytes are important because they are what your cells (especially nerve, heart, muscle) use to maintain voltages across their cell membranes and to carry electrical impulses (nerve impulses, muscle contractions) across themselves and to other cells. Your kidneys work to keep the electrolyte concentrations in your blood constant despite changes in your body. For example, when you exercise heavily, you lose electrolytes in your sweat, particularly sodium and potassium. These electrolytes must be replaced to keep the electrolyte concentrations of your body fluids constant. So, many sports drinks have sodium chloride or potassium chloride added to them. They also have sugar and flavorings to provide your body with extra energy and to make the drink taste better.
Enough of the science lesson. I have been extremely lucky to have a great contact over at O.N.E. Lucy, who has been kind enough to send me a 20 years supply of O.N.E. Coconut Water and their newest product O.N.E. Natural Spring Water. Ok, I am kidding about the 20 year supply but lets just say I am set for a while. I cannot say enough about the O.N.E. Coconut water. It is 100% a natural sports drink. From the container:
Key Health Benefits:
O.N.E. Coconut water is Nature’s original sports and energy drink. Is excellent for replacing lost electrolytes due to exercise and/or illness. Can help promote smoother, more hydrated skin. Is extremely rich in potassium. Potassium helps regulate blood pressure and heart function. Has 15 times the amount of potassium as most sports drinks and more potassium than one banana.
Now, I don’t know about you guys but doesn’t this sound perfect for your post run hydration? If you do not like really sweet drinks than this is the way to go. Ice cold it tastes terrific. Refreshing and delicious. I use it in smoothies as well.
The O.N.E. Natural Spring water is also an awesome product. Here is what I twittered about it:
O.N.E. coconut water is awesome for post run hydration. And the spring water tastes so pure and clean. A must have for all!
Our sustainably sourced water
O.N.E. Water is pure natural spring water that is sourced from Eastern Canada and packaged in environmentally-friendly, individual Carton Tetra Paks. The water is drawn from the plateau on the Blue Mountains and is sustained by rain and snowfall. Additionally, the trees planted on the plateau every spring help minimize evaporation, maintain cold temperatures and keep the aquifer clean. There are also no pesticides, herbicides or chemical fertilizers used, resulting in 100% natural spring water.
And check this out:
THE POWER OF GOOD – PACKAGINGMainly made with paper from responsibly managed forests, Tetra Pak carton packaging conceals hidden powers. First, as a newly planted tree, it begins a lifelong work of absorbing harmful CO2 from the air and providing a home to countless species. Then, when harvested, its durable fibres make the carton light – and the carbon footprint small. Once empty, the carton can be recycled, and the power reborn.THE POWER OF GOOD – PACKAGING
Mainly made with paper from responsibly managed forests, Tetra Pak carton packaging conceals hidden powers. First, as a newly planted tree, it begins a lifelong work of absorbing harmful CO2 from the air and providing a home to countless species. Then, when harvested, its durable fibres make the carton light – and the carbon footprint small. Once empty, the carton can be recycled, and the power reborn.
Carton vs. Plastic
Tetra Pak invented the technology to keep your drinking water fresher, safer, and cooler. Only Tetra Pak cartons use six micro-thin layers to protect your drinking water. Simply put, purity is kept in, impurities out. The multi-layers of protection also give Tetra Pak cartons superior insulating properties, ensuring your water stays fresher, longer. And with Tetra Pak, there’s absolutely no danger of leeching or ingesting BPA.
Tetra Pak cartons are made mostly of paper, a renewable resource. They’re recyclable, too, so you will be seeing them again, reincarnated as your paper towels, tissues, and napkins. They are also lightweight and compact, making transportation efficient, not to mention better for our planet.
Nobody asked me to write this blog post. When I find something that is worth talking about especially as it relates to running – I simply cannot keep my mouth shut.
Sipping on O.N.E. Coconut water brings me back to that sunny day in the Bahamas when I awkwardly sucked out the water from a coconut. I think I even knew back then that in the year 2009 – the month of July – the last day of the month, I would be blogging about it and enjoying it and hoping that with what I write that everybody will try some for themselves.
“We don’t receive wisdom; we must discover it for ourselves after a journey that no one can take for us or spare us.”
Be true to who you are!
Friday, May 29, 2009
O.N.E. Athlete Testimonial!
Last week, we received an email from an amazing athlete in HI.
Here is the original email and a great testimonial for our athletes and fans!
Aloha from sunny Honolulu!
I’m an aspiring vegan athlete looking for sponsorship opportunities strictly from companies that I support / believe in. As a vegan and a predominantly raw-vegan athlete, I’m constantly searching health food stores and sports shops for products and nutrition that are in accordance with my lifestyle. Indeed, it’s a rare thing to come across a fellow vegan cyclist or elite runner.
Living in Honolulu, I am constantly bombarded with questions such as ‘Where do you get your protein from?’ (most common) and ‘How on earth do you live the way you do?’ (second most common). In addition to these questions, people see my race results and are frequently asking me questions such as ‘How long have you been racing?’. It would probably shock you to know that I began my racing ‘career’ this January and entered in my first race at the Great Aloha Run. Since then, I’ve entered other races and posted very respectable times which I already know will only get better. My last race was the ING Bay to Breakers where I ran a 45:21 for the 7.62 mile course and finished 77th overall, 34th among the elite male runners. This being my third race, I’m confident that next year, my record will only get better and my times will get lower (as of today, I can run at a faster pace).
As a vegan athlete and mostly raw, I believe that is my competitive advantage over all other runners and athletes that run on processed foods and grains. The truth is, my recovery time is shortened because I place no digestive burden on my body, thus allowing my body to repair itself sooner. Furthermore, I also train with a coach who has taken me on as a private client with the goal of being among the elite runners in North America. His name is Brian Clarke and he trained under legendary coach Bill Bowerman (founder of Nike) and ran with Prefontaine during his Oregon years. He and I have extremely high expectations and aspirations for my potential.
I took the plunge into great health a few months back and haven't looked back since. Along the way, I learned about how coconut water saved our GI's lives back in WWII and was amazed. I mean, there is no way Gatorade can say 'Drink this, it'll save your life!'. In fact, compared to gatorade, ONE coconut water gives it a thorough butt-whooping in all areas of nutrition. The athlete needs magnesium, potassium, some sodium (lost sweat) and electrolytes. ONE coconut water has all of these things and more for which I'm extremely happy. I take this product after each workout in my recovery pudding.
Recovery pudding:
8 oz. ONE coconut water
2 bananas
1 cup blueberries
Ice cubes
That's what I use and it works great for me. Like my Amex card, I never workout without my ONE coconut water, never. =)
Aloha,
Alex Tellez
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