O.N.E. Joins Knitting Factory Entertainment and High Adventure Management at SXSW

Knitting Factory Entertainment and High Adventure Management present
SXSW Sanctioned Showcase, Friday Night, March 18th, at the Rusty Spurs in Austin. Produced by SwingHouse Studios.
Special Thanks to O.N.E. Natural Experience: www.onedrinks.com

On the Rusty Spurs Main Stage:
8:00 AgesandAges
http://schedule.sxsw.com/events/event_MS14319
9:00 Dolorean
http://www.partisanrecords.com/artists/dolorean
10:00 King Tuff
http://teepeerecords.com/bands/king_tuff/index.php
11:00 Tapes ‘n Tapes
http://schedule.sxsw.com/events/event_MS10796
11:50 BellRays
http://www.thebellrays.com/
12:50 The Raveonettes
http://schedule.sxsw.com/events/event_MS12851

On the Rusty Spurs Black and Tan Stage:
8:30 Diamond Center
http://www.diamondcentermusic.com/
9:30 Nikki Lang
http://schedule.sxsw.com/events/event_MS14504
10:30 Jack Littman
http://schedule.sxsw.com/events/event_MS14503
11:30 Dollyrots
http://schedule.sxsw.com/events/event_MS12202
12:20 Prima Donna
http://schedule.sxsw.com/events/event_MS14505

High Adventure Management http://highadventuremgmt.tumblr.com/
Knitting Factory Records http://www.knittingfactoryrecords.com/
Partisan Records http://www.partisanrecords.com/

Secrets of Celebrity Fitness (excerpt reposted)

(excerpt from)
Secrets of Celebrity Fitness – Five simple steps to look like Katy Perry
By: Dr. Bradley Frederick

Replace sweet drinks and diet drinks with water… lots of water. Your body is two-thirds water and you should try to replenish it daily to keep yourself alkaline. I tell all my patients to drink at least 2/3 ounces of water per body pound. This helps keep your metabolism up, is the best detox anyone can do, and also helps to reduce body pains. Stress, food additives and preservatives are toxic to your body and lead to acidity. Acidity is very detrimental to all your body functions, including your immune system. If you don’t like water alone, try adding some lemon or drinking coconut water. Coconut water is loaded with electrolytes and minerals, has about 16 total calories, and is fat-free. In fact, one cup of coconut water contains more electrolytes than most sports drinks and more potassium than a banana. There are many benefits to drinking water, but I do have one warning: do not drink more than 3/4 oz of water per body pound because it can dilute your electrolytes.

No More Perma-Sore!

No More Perma-Sore!

I've been a figure skater for 24 of my almost 42 years -- I started when I was 9, quit when I was 16 and started again at 25. I currently compete against other adults and am the reigning U.S. adult national bronze medalist in the Championship Intermediate-Novice Ladies division. For most of the adult portion of my skating career, I've suffered from what a call "perma-sore" -- I just don't recover from muscle fatigue and soreness the way I did in my teens, and it was a rare occasion when no body part was in pain.

Up until a few months ago, my drink of choice while on the ice had been plain ol' water. It did the job it was intended to do, which was basically to quench my thirst. Then one day, a friend mentioned on Twitter something about coconut water and exercise. Curious, I asked her what coconut water was, and from that point on I was Googling articles about coconut water and researching all the brands. Each touted more potassium than a banana and more electrolytes/less sugar (none) than a sports drink, and so began my mission to find this magic elixir.

I tried 'em all, and my absolute favorite is O.N.E. (One Natural Experience) with a Splash of Pink Guava. But it's not just because of the awesome taste, it's because I don't suffer from "perma-sore" anymore. In fact, I don't suffer from any "sore" anymore! I don't know if it's the potassium or the electrolytes -- it could be little elves, for all I care -- but ever since I incorporated O.N.E. coconut water into my skating regimen, I am pain-free.

I guess this is the part when I'm supposed to say "individual results may vary." But, hey, it works for me, and if it doesn't work for you, the worst that will happen is you drank something yummy and good for you. I just wish I'd found it sooner -- might have saved me several trips to the chiropractor!

Julie Gidlow
Beverly Hills, CA

Excerpt on Coconut Water, from Austin News, Channel 8

With more than $4 billion in annual sales, sports drinks have become a staple of American lives. Now, a new player on the market may be stealing all of the thunder, celebrities and cash.

The new, en Vogue sports drink is coconut water.

A United Nations study found it has the same five electrolytes found in human blood. Gatorade only has two.

Tanya Roller is a health counselor at Daylight Wellness in Orlando, Florida.

"Commercial energy drinks usually have dyes in them, which can be neurotoxins and they're extremely loaded with refined sugar," she said.

The federal government said Gatorade has less than 5 grams of sugar for every 100 grams.

Coconut water has less than 3 grams for every 100 grams.

If you're the partying type, experts say coconut water is an excellent cure for hangovers, for all of the reasons mentioned.

All told, sales of coconut water in the U.S. cleared $50 million last year alone.