One Natural Experience Announces New Hires to Key Posts

O.N.E.™ Announces New Hires to Key Posts
Leading beverage company appoints Ike Gill as COO/CFO and John Moffitt as VP of Sales

Los Angeles, CA—0ctober 16, 2008—One Natural Experience (O.N.E.™), a leading manufacturer of all-natural, functional juices, announces two new appointments in their Los Angeles-based corporate offices during Expo East in Boston this week. Ike Gill joins the company as Chief Operating Officer / Chief Financial Officer. Mr. Gill was previously the COO at Penta Water. John Moffitt joins O.N.E. as Vice President of Sales. Before joining O.N.E., Mr. Moffitt was Senior Vice President DSD Sales & Operations at Naked Juice. Both executives bring invaluable industry knowledge and are expected to play an instrumental role in the continued and impressive growth of O.N.E.

“We are expanding at a phenomenal rate,”said Rodrigo Veloso, CEO / Founder of O.N.E. “O.N.E. is at a critical stage—one common to young companies—and bringing on first-rate talent from the industry is of utmost importance. John Moffitt and Ike Gill are key additions to our team and will help us continue to grow at a triple digit rate.”

A 20 year veteran of the bottled water industry, Mr. Gill has served in senior sales, marketing and business development positions with leading bottled water companies nationwide. In particular, Mr. Gill was instrumental in the success of brands such as Arrowhead, Sparkletts, Dannon, Poland Springs and Perrier. Most recently, Mr. Gill served as COO for Penta Water, an ultra-premium brand that quickly became the leader in the health food channel.

“I followed the quick growth and success of O.N.E. since their launch,” said Mr. Gill. “I was immediately impressed with the entrepreneurial talent and passion of company owners Emilie and Rodrigo Veloso. Coupled with the industry experience that John and I bring to the company, I am confident that we can grow O.N.E. to be one of the most important players in the beverage industry.”

John Moffitt brings over 25 years experience within the consumer packaged goods industry to the company. Mr. Moffitt previously served in senior positions at ConAgra and Schering-Plough Healthcare. Before joining O.N.E., Mr. Moffitt held the position of Senior Vice President DSD Sales & Operations at Naked Juice, helping transform the company, before and after the Pepsi acquisition, into a market leader in the super premium juice category.

“I am extremely excited to join the O.N.E. team,” says Mr. Moffitt. “Not only does O.N.E. offer great tasting, nutritious and innovative beverages, but the company also cares deeply about sustainability—from the way we source raw materials to our choice of packaging—Tetra Pak, which I am certain is the package of the future.”

O.N.E.’s product line includes O.N.E. Coconut Water (11.2 ounce and 1 liter) and O.N.E Açaí (11.2 ounces and 1 liter). Two new products were launched this summer: O.N.E Cashew and O.N.E. Coffee Berry, the world’s first coffee berry juice made from the fruit of the coffee plant. O.N.E. beverages are exclusively packaged in Tetra Pak cartons, which are the most sustainable packaging available today and made mainly from renewable resources.

About O.N.E.™
O.N.E.™ was established in 2005 in order to fulfill the growing demand for nutritional products in the U.S. market by providing a line of ready-to-drink, functional beverages that serve as a healthier and natural alternative to sports drinks, energy drinks, sodas, and enhanced waters. O.N.E.™ is committed to sustainability and supports several non- profit organizations including BrazilFoundation (brazilfoundation.org) and Healthy Child Healthy World (healthychild.org/) To learn more about O.N.E.™ go to onenaturalexperience.com.